According to Entrepreneur.com, exhibitions are “the most effective marketing tool for SMEs.” Because they encompass a wide range of business development functions – from marketing to market research to recruiting – exhibitions are a cost-effective tool. Investing in a portable outdoor exhibition stand gives you a channel through which to [...]

The aim of being at a trade show is to entice potential customers into your booth so that you can engage with them and eventually sign them up. But the first step will not even happen if your booth is bland. Innovations in digital printing over the past twenty years [...]

You’ve booked your booth at the upcoming trade show and you are sure that your incredible product will be a hit. But, what can you do to entice people to your booth, keep them engaged and lead to action? Floor space at a trade show does not come cheap and [...]