Who doesn’t love receiving gifts? But what’s even better is a whole bag of gifts! Make your next event swag bag really special by paying attention to the persona of your prospective recipient as well as the message you are trying to convey.

#1. Custom Branded Products Raise Brand Awareness

Custom branded products in event swag bags leave lasting impressions on your target audience. Presenting customers or prospective customers with a goodie bag of free items creates a positive interaction between the company and the recipient and makes then feel good about your company and your brand.

Every single item in your swag bag can be customized. Do not let a non-branded item steal your thunder. Every item should say something about your brand and work cohesively with the other items and your overall brand identity. Every time people use the promotional materials it raises brand awareness of your company to you and everyone with whom they interact.

#2. Swag Bags Help with Staff Recognition

If your trade show staff are roving, they can be easily recognized when they are carrying a branded swag bag. Their coordinated branded trade show attire and swag bag will make them eye-catching and spark interest with your existing and future customers.

#3. Branded Products Help Your Company to Engage with Consumers

When you want to leave a lasting impression on your target audience, swag advertising is the way to go. At trade shows, people are attracted to engage with the staff at your booth when they see bags of goodies that could be theirs. They want the bag and the products in it, so they’re willing to talk to you to get it. There is a level of excitement that comes with opening the bag to reveal what is inside.

They make delightful, and appealing gifts that are greater than the sum of their parts. Who doesn’t love unpackaging a bag of little gifts? Once those prospective customers start flocking to the trade show booth, the swag bags can be a great ice breaker to get your trade show staff to converse with leads. Perhaps include something humorous or a game that requires some thinking. These are great conversation starters and keep people occupied with your brand top-of-mind for hours.

#4. Swag Bags Keep Customers Connected with the Brand

A swag bag might have a specific theme (possibly related to the event at which you will be handing them out) or they might be your general marketing go-to items. Here are some swag bag ideas:

Naturally, everything should be branded and personalized where possible. The bag itself should be reusable – perhaps a customized canvas tote or cotton canvas pouch. For maximum engagement and if your budget allows, a business swag bag could include professional development books, gift cards, product samples, and artisan crafts.

These are all useful items that the recipient will use over and over and receive a subliminal reminder of your brand every time they do.

If you know your customer well, try a themed, personalized swag bag. When you know your customer is crazy about coffee, gift them a coffee gift set. These are very popular as employee gifts too. Every time the recipient needs a pick-me-up in their work day, your brand comes to the rescue! Include a company mug, a bespoke blend to brew, mug warmer, milk frother, and a pack of local artisan cookies to accompany the coffee.

Other favorites include the exercise or sport-themed swag bag, the cocktail swag bag and the pet-lover goodie bag. Be creative.

Red Iron Brand is Your Go-To Expert for Custom Branded Products

Swag in business is often used as an event welcome gift, but also makes an impactful thank you gift for clients, prospects, and employees. Whether it is customer acquisition, customer retention, staff appreciation, or any other sentiment, there are company swag ideas to suit your needs. If you’re wondering where to order company swag for your next event, contact Red Iron Brand Solutions. At Red Iron Brand Solutions, we take pride in handling our clients with special care. Our experience in the industry of 30 years allows us to offer great ideas to our clients. We can help you with effective and memorable brand marketing for events of all kinds. Contact us for help if you want to increase your brand awareness. See our product offerings and chat with us online today at https://redironbrand.com/, call us at 800-325-3824 or email us at sales@redironbrand.com for more information on event swag bags.