An effective logo is the cornerstone to successful branding of any business.

Although none of the elements exist in a vacuum – their whole is greater than their sum of the parts – knowing what associations the human brain holds can help to amplify the message you want to share with your target audience.

Logo Shapes Reveal Your Company Personality

The psychology behind logo shapes is fascinating. The shape of your logo subtly lets customers know if you are friendly or formal, scientific, or arty, traditional or avant-garde.

  • Circles and ovals are feminine forms that evoke security and protection, continuity and infinity.
  • Squares and rectangles portray stability or strength, efficiency, and professionalism.
  • Triangles communicate differently depending on which way they are positioned.
  • Linear represents progress and dominance.
  • Organic shapes are fluid and inviting.

Logo Colors Impart a Mood

In the Western world, color psychology can assist in reinforcing the feeling your brand represents:

  • Red: Excitement, passion, bold, hot, urgency – Coke, YouTube.
  • Orange: Warmth, approachable, social, retro – Fanta.
  • Yellow:  Optimistic, cheerful, summer, energetic – DHL.
  • Green: Environmental, natural, organic, growth, wealth – BP.
  • Blue: Confident, clean, powerful, success, trust – Hewlett Packard.
  • Purple: Calm, decadent, elegant, imaginative, mystical, royal – Cadbury.
  • Pink: Romantic, feminine, sensitive, calm – Barbie.

Logo Style

  • Emblems, seals, or crests hark back to the middle ages, making them the oldest form of logo design. Consisting of text inside a symbol, emblems are classic and traditional – schools and government organizations.
  • Logotypes are the company name in a specific typography – Coca Cola and Google.
  • Mascots use a character as a representation of your brand – KFC and Pillsbury.
  • Brand marks use an icon of something related to your business – Twitter and Starbucks.
  • Logo marks are similar to brand marks, but the graphic is abstract – Nike and Airbnb.

Red Iron Brand is Your Logo Promotion Partner

Whatever your logo portrays, you can count on the quality printing of Red Iron Brand to get the message across. Red Iron Brand is the go-to expert on branded and blank event display marketing products. We are a specialized niche that is innovative and at the forefront of new products and growth. With our innovative product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact us today at 800-325-3824 to discuss your branding needs.