The wearing of uniforms in the work environment has many advantages for both employer and employee. Many large organizations have taken inspiration from mandatory school uniform policy but instead of negative feelings, employees see the uniform program as a benefit which fosters a feeling of equality and is an integral part of work culture.

For employers, brand awareness, employee protection and functional benefits are just some of the many perks of having company apparel.

Benefits of Uniform Wearing

The value of your brand cannot be overemphasized – branding is everything. A managed workwear program is the ideal place to start:

  • Employees dressed in uniform instill more trust in customers than those that are not. Company representatives wearing a uniform are easier for customers to distinguish, instantly boosting customer relationships. The professional business image portrayed by a precise appearance of a uniform implies to buyers that your products and services are of a high quality.
  • Company pride can swell when you treat workers as brand ambassadors. Additionally, branded employee uniforms that make your staff feel smart and equal increases employee morale and buy-in.
  • For a professional look, some employees might not quite grasp a traditional dress code. Save yourself from embarrassing confrontations when a staff member is inappropriately dressed. You, your customers, and your employees need never again feel uncomfortable because of unsuitable attire.
  • Similarly, well considered workwear should boast functional benefits too. As well as an attractive business image, specific styles can offer real bottom line benefits. When designed with the actual workplace or job sites in mind, wearer safety and worker productivity will be enhanced.
  • Issuing uniforms also helps to cut costs for your staff. Even if they have to pay for it themselves, a uniform saves money on wardrobe expenses. For the best return on investment (yours or theirs), providing for servicing of uniforms extends the life of the clothing. Most people would love to have a closet full of leisure wear rather than one of work wear!

Uniforms Promote Brand Awareness

Proper company uniforms make walking advertisements of your employees! This can work both ways, though. Protect your company name by insisting that your employees hold themselves to the highest standard of behavior when in uniform.

Company Uniforms Create a Sense of Equality

With more and more emphasis on the earnings gap, employees can become resentful of management or other employees wearing designer clothing or flaunting their massive paychecks with their clothing. Uniforms will foster a sense of equality that will certainly benefit staff loyalty and even productivity.

Staff from different financial backgrounds can feel they have more in common as they buy into a workforce look that everybody wears.

Uniforms Create a Sense of Belonging

Employees who wear corporate uniforms report that they felt a sense of belonging as part of the team from early on in their employment. This can help integrate new staff members faster.

Conversely, nothing makes a staffer feel more like an outsider than being taken to task about their unsuitable attire. These uncomfortable situations (for both sides of the table) can be avoided when there is an expected consistent appearance.

Uniforms Promote Safety

When you think of safety at work, you might think of helmets, goggles, and work boots. You probably won’t think of smocks, scrubs, vests and aprons but these uniforms can add an element of safety in many work settings. Uniforms can provide physical protection through flame resistant materials and protection from chemicals and other dangers. Making employees easily identifiable can add an element of safety in itself – perhaps in a security setting. Think of high-visibility uniforms that can be so useful in situations that involve water, traffic, home or business security, night work and more.

Get more information on the Importance and Benefits of Wearing Your Brand here.

Trust Red Iron Brand for Your Uniform Needs

Red Iron Brand Solutions is the go-to expert on branded and blank event marketing products. We are a specialized niche that is innovative and at the forefront of new products and growth. With our innovative product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact us today or call 800-325-3824 to discuss your branded uniform needs.