Whether your business is B2B or retail, big or small, brand recognition distinguishes you from your competitors. Strong brands that are easily identified by their target market, have a big edge in a competitive market.

According to Entrepreneur.com a company’s brand identity is “your promise to your customer, your brand tells them what they can expect from your products and services, and it differentiates your offering from your competitors’.”

Position your brand:

  • Have a strong logo that represents your brand. Position it everywhere: your website, letterhead, email signatures, apparel, collateral materials, and most especially, your event booth.
  • Create a tagline. A succinct declaration that captures the crux of your brand.
  • Articulate your brand messaging. Make sure that every employee is aware of the key messages you want to communicate about your brand.
  • Expand your brand. Every area of your business needs to reflect the tone of your business brand – be it friendly, innovative, formal, arty etc. Apply this to how you answer the phone, your uniform or dress code, the works!
  • Be authentic. Deliver on your brand promise.
  • Implement templates and brand standards for your ALL marketing materials. Be consistent.

Your Logo Needs to Represent Your Company

Consistent branding helps to establish your value in the market. The starting point is a memorable logo that will be quickly taken in and remembered while conveying the tone and essence of your brand.

When designing a logo with brand awareness in mind, keep it appropriate to your company identity, simple, classic, and versatile. This last one is important. When designing a logo, consider everywhere it will be used. It needs to look as good small on your letterhead and email signatures as it does on your pop-up tent and table covers at your event booth.

As part of an effective marketing strategy, showcasing your logo at every touchpoint on the buyers’ journey is a smart move. From your email signature and hardcopy documentation, to promotional items such as branded drinkware, promotional canopies, representation banners and flags, position your logo where it will be seen.

Red Iron Brand is Your Brand Positioning Partner

Red Iron Brand is the go-to expert on branded and blank event display marketing products. We are a specialized niche that is innovative and at the forefront of new products and growth. With our innovative product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact us today at 800-325-3824 to discuss your branding needs.