Have you decided to invest in a banner for your next marketing event? Congratulations, you have made an excellent choice! Now the question is: what kind of banner (or banners) are you going to purchase? There are multiple options to choose from – banners of various sizes, shapes, designs and materials.

This guide will help you to choose the right event banner for your next marketing occasion.

Factors to Consider When Choosing an Event Banner Size

While choices of materials and shapes can be arrived at fairly easily, people often make the mistake of choosing the wrong size. The size of your banner is so important for several reasons. How do you know what the best event backdrop & banner size is? Start by considering the following questions:

  • What is the banner for? Do you just need a branded backdrop, do you want to grab your customers’ attention, increase customer engagement, and stand out among a whole lot of other brands? Once you know the purpose, you are one step closer to selecting your perfect banner size.
  • What is your budget? Your choice of banner will need to fit your resources, of course, so first decide exactly how much of your budget you can allocate to your banner. Remember that, properly taken care of, banners can last for many many events, so you don’t have to allocate your banner budget to just one time.
  • How much space do you have? The banner needs to fit the installation space. It is an outdoor or indoor space? Do you have specific measurements? Does your event organizer have restrictions on the size of banner you can display?
  • From what distance do you want your banner to be visible? Do you want a banner that can be spotted from a considerable distance, or just a few feet?
  • What content should the banner include? Think carefully about what you want your banner to say. Write a draft of your essential imagery and messaging and think about how much space you will need to say it all. It is obviously best to keep the word count to a minimum and the graphics to have maximum visual impact.

What Are the Standard Banner Sizes?

While it is sometimes possible to have banners made to measure, most suppliers, including Red Iron Brand Solutions, offer banners in a range of standard sizes. They are as follows:

  • Small – 24” x 48”: These are the perfect banners for small venues and shorter viewing distances.
  • Medium – 36” x 36”: Banners of this size are easy to handle and offer a decent level of visibility, being neither too big nor too small.
  • Large – 4’ x 8’: These large banners can be hoisted above your trade show booth, or on the side of a building, and will be sure to capture your customers’ attention.
  • Extra large – 5ft x 15ft: These extra large banners can be hung on fences, exterior walls and buildings and offer maximum visual marketing impact.
  • Step-and-repeat – 8ft x 8ft/ 8ft x 10ft/ 8ft x 12ft: These giant banners are the best for trade show backdrops, photoshoots and red carpet events.

Red Iron Brand Solutions is Your Event Banner Source

Red Iron Brand Solutions supplies a wide selection of banners for multiple uses. We print banners in vinyl or fabric and in a variety of sizes. You can trust us for all types of banners for your events. Even if you are not sure what the best event banner size is for your marketing purposes, we will be happy to help. Contact us for more information.