Blog
How to Make Your Event COVID-19 Friendly
After a year of virtual discussions, debates, and conferences, we are excited about the prospect of returning to live events. Of course, we all understand that the world has changed, and we all have to be conscious to make our events as Covid-19 friendly as possible. Going forward in a world that was almost brought to its knees by a virus, we must take the utmost care that our events provide the best possible protection for our guests and customers. Although space and distance are key to stopping the spread of this virus, and ensuring it doesn’t make a [...]
The Ultimate Event Checklist
Are you exhibiting at an upcoming event, whether it’s an outdoor event, a festival, a conference or a trade show, and don’t know where to start. Getting organized starts with making a list to ensure you’ve got all your bases covered. Start with an event checklist and make sure that every single task – no matter how big or small – is detailed on that list. The event checklist will be your savior when things get chaotic as you approach D-day! When planning to exhibit at events like festivals, conferences, trade shows, or other special events, it is crucial [...]
Wear Your Brand: Importance & Benefits Explained
From running a marathon to running a kitchen, the right branded apparel is essential in making a positive impression on your audience. In this article we discuss why this is so important. You may have heard that “first impressions are lasting impressions”, but did you know that as much as 57% of how people perceive you is based on visual cues alone? Not only do we humans size each other up with a once-over, but we also tend to struggle to change our opinion – no matter how much evidence is presented to the contrary. Changing the first impression you [...]
Defining Your Brand Through Positioning
Whether your business is B2B or retail, big or small, brand recognition distinguishes you from your competitors. Strong brands that are easily identified by their target market, have a big edge in a competitive market. According to Entrepreneur.com a company’s brand identity is “your promise to your customer, your brand tells them what they can expect from your products and services, and it differentiates your offering from your competitors'.” Position your brand: Have a strong logo that represents your brand. Position it everywhere: your website, letterhead, email signatures, apparel, collateral materials, and most especially, your event booth. Create a tagline. [...]
Effective Branding Needs an Effective Logo
An effective logo is the cornerstone to successful branding of any business. Although none of the elements exist in a vacuum – their whole is greater than their sum of the parts – knowing what associations the human brain holds can help to amplify the message you want to share with your target audience. Logo Shapes Reveal Your Company Personality The psychology behind logo shapes is fascinating. The shape of your logo subtly lets customers know if you are friendly or formal, scientific, or arty, traditional or avant-garde. Circles and ovals are feminine forms that evoke security and protection, continuity [...]
Using Event Backdrops to Successfully Market Your Company
Strong brands use event backdrops to increase brand awareness with their target market. What’s the Difference Between a Banner and a Backdrop Despite what you may have heard when events managers interchange the words, there are distinct differences between backdrops and banners. A Backdrop is fabric installed a frame, providing an opportunity for a photo shoot, or to use as a backing to your booth. In branding, a backdrop is a powerful way to attract attention at a promotional event. It can be used in any event or trade show booth or as a media background to create a red-carpet [...]