Blog
Create Unmissable Presence with Custom Event Branding
If you want to maximize your impact at your next corporate event or trade show, you need to begin by creating a brand presence that is absolutely unmissable. The key to making yourself stand out is to devise a coordinated, on-brand promotional strategy that incorporates every element of your custom event branding. Tent, Backdrops, table covers, chair covers, banners and flags - everything you use in your stand - must work with every other element to embody and project your brand to your prospects and customers. Start by Knowing Your Brand Identity Every effective live event branding campaign starts with [...]
How Promotional Merchandise Builds Brand Identity
Of course, there are many ways to build your corporate brand identity. To do it right involves a multifaceted strategy to create and promote a memorable brand to your prospects and customers. One powerful tool that should always be included in your strategy toolbox is quality promotional merchandise. Let’s explore this interaction of how promotional products interact and promote your business’ brand identity. What is Brand Identity? To begin with, what are we actually referring to when we talk about brand identity? Your brand identity encompasses pretty much everything about your brand. It is not just the physical materials you [...]
Creating Quality Branded Merchandise for Events
Branded merchandise is a cost-effective and powerful way to keep your brand at the front of your clients’ minds. Offering something as simple as a water bottle or travel coffee cup can offer remarkable marketing and public relations benefits for your business. All you have to do is choose the right branded products that will best suit your customers and visitors. Read on to learn more about how to select, design and craft quality branded merchandise for your events. What is Brand Merchandising? Brand merchandising involves using any products that feature your company logo or name and giving them away [...]
Why Use Promotional Products in Events and Conferences
Promotional products, gifts and giveaways of all kinds continue to be popular with both event organizers as well as event attendees. Visitors to your event booth or your latest conference will gladly take the free branded items you offer them -- but do you know if the expense of the items provides a real benefit to you? Does it really do anything for your brand and business? The short answer is ‘Absolutely!’ Consider these benefits of promotional products as you plan your next event. Stand Out with Conference Promotional Products First, let’s talk about visibility at the event itself. Whether [...]
Choosing The Right Event Branding Products for Marketing
Proper event branding contains many elements, including a display design with event marketing products such as pop-up tents and backdrops, customized banners and flags, tablecloths and table covers and hospitality, promotional and giveaway items. A successful event needs to be a memorable experience for all attendees to get the best return on your event investment. When all your prospects buy into your brand, you can generate leads while building credibility and loyalty for your brand. Red Iron Brand Solutions has over 30 years of experience in the event marketing products industry and is the go-to source for top-quality branded and [...]
Crafting Memorable Banners and Backdrops for Trade Shows
Trade shows continue to be valuable component of many marketing strategies because they offer the opportunity for face-to-face interaction with current and potential clients. Banners and backdrops are vital elements of every trade show display because they communicate your brand message to a larger audience. The best banners and backdrops make your event booth memorable enough for attendees to continue talking about your company long after the event. A quality booth and a great event team ensure you achieve your aim, whether it is to generate leads, source customer feedback, or increase your brand exposure. Red Iron Brand Solutions offers [...]