Design Tips for Creating Exceptional Conference Event Banners

Conference event banners are an impactful resource to help you stand out at your next conference, exhibition or other marketing events and need to be considered just as much as you would any other part of your marketing strategy. The design not only needs to grab your audience’s attention, but it also must get your message across. Therefore, it needs the same amount of consideration than any other promotional material you are using. Whether you need a standard straight fabric banner stand, a premium straight fabric banner stand, a retractable vinyl banner and retail display, a double-sided retractable banner, economy [...]

How to Use Trade Show Table Covers Effectively

No, table covers are not your grandma’s table cloth! Trade show table covers are more than a quick afterthought to hide what is lurking underneath your table. Rather, they can turn a humble folding table into a dynamic showcase for product displays, corporate events, and conventions. What Are Trade Show Table Covers? Trade show table covers serve to enhance product demonstrations and other significant presentations you want to promote. Custom printed, and available in a wide range of shapes and sizes, these handy covers retain their color, are strong and durable, as well as absorbent enough to handle pesky spills. [...]

What Is Event Marketing All About?

In-person communication is the ultimate method for creating and nurturing relationships. In the world of marketing, one of the best ways to accomplish this is through event marketing. What Is Event Marketing? Event marketing can be defined as “the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair or concert) to promote a product, cause or organization.” The events may be varied – from a conference or pop-up shop to a tradeshow or sponsored sporting event. But, the goal is the same, namely to engage both existing and potential [...]

10 Tips For Setting Up a Successful Trade Show Booth

You’ve booked your booth at the upcoming trade show and you are sure that your incredible product will be a hit. But, what can you do to entice people to your booth, keep them engaged and lead to action? Floor space at a trade show does not come cheap and you need to see a return on your investment (ROI). Here’s a handy 10-point checklist to help you maximize on that ROI: ⦁ Establish a friendly relationship with the show’s organizer or manager. You’ll be glad you did in times of crisis. And also, this could put you in a [...]

Bring a Red Carpet Experience to Your Booth with High-Definition Backdrops

The aim of being at a trade show is to entice potential customers into your booth so that you can engage with them and eventually sign them up. But the first step will not even happen if your booth is bland. Innovations in digital printing over the past twenty years have changed the way we decorate booths. It is no longer sufficient to have a logo stuck onto your booth’s walls here and there. You need high definition digital backdrops to give your stand that WOW factor that catches people’s attention and gets them into your booth. Make a Worthy [...]

4 Ways Brands Benefit from High-Quality Event Marketing

Whether your business is B2B or B2C, high-quality event marketing is a powerful channel to promote your product, brand or service through with live experiences. At its core, marketing is communication. It is the ability to clearly convey a message at the opportune time. Live events provide the opportunity for one to connect directly with stakeholders and clearly communicate their message. It’s no wonder that event marketing continues to grow as one of the most important marketing strategies for today’s big companies. What is Event Marketing? Event marketing is regarded by most marketers as their most effective marketing channel to [...]