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Adding Promotional Drinkware to Your Range Promotional drinkware – including reusable bottles and cups – has become a top marketing item in the past few years as consumers have become more concerned with reusing and recycling items in order to protect the earth’s fragile environment. Single use has become a term that brands would rather not be associated with, so reusable promotional drinkware item sales are booming. The most important question marketers need to ask themselves when deciding on which items to brand is: Will it be used and seen? And with drinkware, they know for sure that it will. [...]

Every business needs to find a way to be noticed in their industry to be successful. Building brand recognition is vital to thriving in the market. A strong brand is created by showcasing your message and imagery in your sector through events where connections are made with suppliers, customers, and, most importantly, prospective clients. When your brand is consistent throughout your promotional material and content, you stand out from your competition and give the public a positive impression of your company and the products and services you offer. Event display products let people get hands-on with your brand and help [...]

You have decided to be a vendor at a marketing event and are excited to show off your products to eager new clients. You’ve used social media to create hype and get people to attend and you’re ready to be a success. The only problem is, how do you stand out in the crowd? There will be dozens or hundreds of other marketing booths lined up, row after row with the same objective as you: attract people to their table and get orders. Your stand not only has to draw buyers in, it has to keep them there so you [...]

Fairs, festivals, exhibitions and expos are an excellent way to build awareness of your brand, engage prospects, and nurture relationships with the public all in one place. The challenge is standing out from all the other exhibitors who want to do exactly the same thing! Let’s take a look at five exciting new exhibition trends: #1. Strategy Ok, this may not be as trendy as expected, but it is always vitally important. Additionally, in light of the pandemic, many marketing goals have changed as consumer mindsets and habits have shifted. It’s critical now to design exhibition stands that are [...]

At events like fairs, festivals and trade shows, standing out from the crown is essential to selling your products and services. The display product that has proven most effective and easy to use at these events are banner stand displays. Various other ways of showcasing your brand may come and go, but there is a reason (well, four reasons actually) why banner stands have stood the test of time and remain top of exhibitors’ must-have display inventories: #1. Portable Because they are so easy to transport and move around, event or show banners and stands expose your message to audiences [...]

  How to Decide if a Festival or Outdoor Event is Right for You Exhibiting at a festival or outdoor event with branded outdoor display marketing products is an excellent way to engage with potential customers. More than simply advertising your business, being part of an event fosters valuable connections that can lead to future orders and referrals. While spring and summer events are a while off, social distancing to avoid the transmission of COVID-19 and winter sports make outside the place to be! The key, though, is to ensure that you choose wisely. Here are the top five elements [...]