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Will you be exhibiting at a trade show in the near future? If so, you are probably looking for ways in which to maximize the design and functionality of your stand. One of the big decisions that you will ultimately need to make is whether to opt for stretch-fit trade show table covers or standard-fit trade show table covers. We discuss the pros and cons of each below. Why Stretch-Fit Trade Show Table Covers? Stretch-fit table covers, also known as Spandex table covers, provide your trade show table with a unique appearance that will undoubtedly help it to stand out [...]

As a business, you will undoubtedly always be on the look-out for ways in which to maintain the edge that you have over your competitors. You will always be in search of ways in which to stand out. Introducing all-new custom rugs from Red Iron Brand Solutions – the ultimate product to help welcome your clients onto your premises with flair! Our Custom Rugs Our custom rugs can be made to suit your business, featuring unique branding in bold and vibrant colors front and center. They are available in various sizes, including: • 3’ x 10’ • 3’ x 4’ [...]

For almost all industries, every year there is usually a choice of several trade shows and events that are worth attending around the world. There are also unlimited opportunities available for companies to host their own events. As with many other aspects of marketing, however, the merits of attending and hosting these events are often in question. There is rarely the budget to attend all of them. They are usually quite costly to stage or attend. Taking the price of a stand, as well as travel and branding costs into consideration, trade shows require a considerable outlay. Even hosting can [...]

When you set up a stand at an exhibition, you want it to be impossible for it not to be noticed. You want designs that attract the eye and communicate precisely the right messages instantly. These three tips will help you do that. #1. Pick the Right Materials The walls of your stand should be made up of just the right combination of printed material and digital signage. Be selective and strategic about which materials you choose and where to place them. #2. Use Text, Images And Color Wisely Even more important than the material is the design. This is [...]

As you plan promotional materials for your upcoming exhibit, you may wonder whether it’s worth investing in pop-up displays? Or, would you be better off rather buying some promotional banners? Well here are the main reasons why we would advise you to go for the latter: Banners Are More Cost-Effective On the whole, pop-up displays are larger, more complicated to produce and assemble, and require more materials. As a result of all these factors, they cost more than banners – usually by hundreds of dollars. If you want to maximize that expenditure, you need to be able to make the [...]

Taking a stand at an exhibition or trade show is expensive. So, you really need to make it count. Any one of these common exhibiting errors can be fatal to your stand and end up costing you more than they’re worth. It’s worth being conscious of them and making sure to avoid them. Choosing the Wrong Event It’s more common than you think. When it’s an event that clearly fits with your industry, there is very little room for error. But, then there are those that only partially address your audience, or that you would like to use to reach [...]