Just a little over a year ago we were beginning to realize that this novel coronavirus was serious! Since then, we have become only too familiar with the “new normal” which, quite frankly, does not feel normal at all. From wearing masks and sanitizing to social distancing and Zoom meetings – it comes as no surprise that consumer behaviors and sentiments have changed.

Marketing managers of strong brands track trends and adapt with strategies and marketing tools to suit this new landscape.

Market with Empathy and Transparency

Because the pandemic has also hit us on an emotional level, brands would do well to market with empathy and transparency. Get your message across in a way that shows you recognize the hardship and vulnerability of your customers.

Use Media in More Agile Ways

One thing this experience has taught us is that things can do a 180-degree turn almost overnight. The smart play is to reach your target market in a way that can easily be modified. Using a creative mix of media to enhance your brand recognition may involve ways of working that you had never previously explored.

Associate Your Brand with Good

Positive messages that lessen the public’s anxiety are a powerful way to go a long way to promoting your brand. The key, though, is to carry out acts of good with authenticity and true heart.

However you are able to give back to the community, do not allow the possible commercial benefit to cloud your true purpose.

Track Trends and Build Scenarios

Tracking trends in consumer behavior provides you with the data finance and operations departments need to forecast scenarios and possible outcomes. Marketers can use this to adapt marketing messages and platforms.

Adapt to New Ways of Working to Keep Delivering

The transition to remote working (quickly abbreviated to WFH) proves how resilient humans are. Many predict that the old model of doing everything in-person may never return. From this we can deduce that fresh innovations and improved margins are a potential outcome of this current discomfort.

How We Can Plan for the Next and the Beyond

While the traditional trade show may take a little while to bounce back, strong brands can easily compromise and deliver a dependable, pertinent, and distinctive message virtually.

Read this post for more information about How to Build Brand Awareness during the coronavirus pandemic.

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