Exhibiting at a festival or outdoor event with branded outdoor display marketing products is an excellent way to engage with potential customers. More than simply advertising your business, being part of an event fosters valuable connections.

While summer events may be a while off (although never too soon to plan for), winter sports and avoiding the transmission of COVID-19 make outside the place to be! The key, though, is to ensure that you choose wisely. Here are the top five elements to consider when deciding if a festival or outdoor event is right for your business:

#1. What Your Marketing Objectives?

This is always the first step when planning any marketing. Always have a specific and measurable goal in mind when you choose an event at which to exhibit.

The different focus of general brand awareness compared to, say, increasing community engagement, will guide your choices. Additionally, differing goals require different sizes and locations of your stand. Basically, all your decisions hinge around your marketing objectives.

#2. Who is Your Target Demographic?

Confirm that the activities that will draw in visitors to the event that resonate with your company’s target audience.

The demographic that attends a snowboarding expo, for example, will likely be very different than one that attends a golf day. Which of these two groups are more likely to have an interest in your products and services?

#3. Who is Your Competition?

While competition doesn’t scare you, too much of the same thing will dilute your results. If all your competition is going to be at the event, you probably can’t afford not to be there, but you need to have a strong plan on how you are going to be noticed and stand out from the crowd.

#4. What is Your Expected Return on Investment?

Don’t just bend to trends. Calculate how much the event and all it requires will cost you. Then calculate how much revenue you can expect from exhibiting at the event. Divide revenue by expense and determine whether the return on investment justifies attending the event.

#5. Ensure Brand Consistency

Make sure that all your branded elements – from pop-up tents and hanging vinyl banners to face masks and waterproof table covers – are consistent and reinforce the theme you developed in step 1.

Why Choose Red Iron Brand Solutions?

Red Iron Brand is the go-to expert on branded and blank event display marketing products. We’re a specialized niche that is innovative and at the forefront of new products and growth. With our advanced product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact us today at 800-325-3824 for advice or a custom quote.