How to Decide if a Festival or Outdoor Event is Right for You

Exhibiting at a festival or outdoor event with branded outdoor display marketing products is an excellent way to engage with potential customers. More than simply advertising your business, being part of an event fosters valuable connections that can lead to future orders and referrals.

While spring and summer events are a while off, social distancing to avoid the transmission of COVID-19 and winter sports make outside the place to be! The key, though, is to ensure that you choose wisely. Here are the top five elements to consider when deciding if a festival or outdoor event is right for your business:

#1. Your Marketing Objectives

Always have a goal in mind when you choose an event at which to exhibit.

The different focus of general brand awareness compared to, say, increasing sales or community engagement will guide your choices. Additionally, differing goals require different sizes and locations of your stand. Basically, all your decisions hinge around your marketing objectives.

#2. Your Target Demographic

Confirm that the activities that will draw in visitors to the event also resonate with your company’s target audience. There’s no sense in exhibiting at an event that will be attended by people who have no need for your products and services.

The demographic that attends a snowboarding expo, for example, might be very different than those who would attend a golf day. Which one will have more of your prospects?

#3. The Competition

While competition shouldn’t scare you, too much of the same thing will dilute your results – unless you have a plan to stand out from the crowd.

#4. Expected Return on Investment

Don’t bend to trends. Calculate how much the event and all it requires will cost you and determine whether your potential return on investment justifies attending the event.

#5. Consistency

Make sure that all your branded elements – from pop-up tents and hanging vinyl banners to face masks and waterproof table covers – are consistent and reinforce the theme you developed in step 1.

H2: Why Choose Red Iron Brand Solutions?

Red Iron Brand Solutions is the go-to expert on branded and blank event display marketing products. We’re a specialized niche that is innovative and at the forefront of new products and growth. With our innovative product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact our friendly experts at 800-325-3824 for answers to any of your display questions you may have. We’re happy to help.