Once you can get trade show attendees to your booth, chances are they will stick around long enough to find out more about your brand. You may even make a sale or close a deal. However, the first step is to ensure that your booth stands out among all the rest. After that, much of the work is done. The question is: what is the best way to select a trade show display that will draw visitors to you? These expert tips will help.

Bright Colors to Make Your Trade Show Booth Displays Stand Out

The first and simplest step is to make good use of bright, bold colors in the design of your backdrops and banners, as well as your other display elements. Bright colors will instantly make your booth stand and, if you select the colors carefully, will also generate instant recognition for your brand. High-contrasting colors that connect to your brand identity will accentuate your booth and brand, while highlighting the most important aspects of your messaging.

The trick is not to choose too few or too many colors. Choose too few and people may miss your display altogether. A scheme with too many colors, on the other hand, may simply confuse and overwhelm your visitors. One reliable approach is to select three colors in a 60 percent – 30 percent – 10 percent arrangement. Choose one primary color and apply it to 60 percent of your space. Then choose a secondary color that you can apply to 30%. The remaining 10 percent should include an accent color that will complement your two main colors and emphasize important elements such as graphics and text.

Effective Use of Space for Trade Show Booth Custom Design

One of the biggest mistakes you can make with your trade show booth is to try to fill every available space you have. You need to consider how to maximize the available area to your advantage. As a rule of thumb, you will want to ensure that about 40 percent of your exhibit is empty space. That applies to the physical layout of your booth, as well as the design of your different visual elements. Empty space helps to balance your exhibit and direct your visitors’ attention to your most important visual elements and messages.

Craft a Consistent Theme for Your Trade Show Booth

As you select your three colors and decide on your visual design, always bear in mind that your display should have a single, unifying theme. It can be tempting to take a “kitchen sink” approach to your display so you can highlight all your offerings. It is best to resist that temptation and focus only on the most important things. Trying to show too much is another sure way to confuse and overwhelm your audience. Instead, focus on your unique selling point (USP) and bring that to the forefront in your messaging. You probably already have your USP, but you also need to try answering three core questions:

  1. What problem does my product solve?
  2. How does it solve that problem better than any other option?
  3. What makes my product unique?

The next question: how do you communicate that through your display? Once you know your USP, representing it visually is the easiest step.

Tell Your Brand’s Story Through Your Trade Show Backdrop

Following from the point about your USP, try never to forget the whole point of your trade show messaging: to tell your brand’s story. Your logo, branded graphics, etc. should all be geared toward this goal. Attract attention to your brand, then tell your story in the most compelling way possible. Knowing your story, work with your marketing and design team to brainstorm unique ways to express it visually. You can go into more detail in your brochures and online material, but your trade show display and backdrop needs to encapsulate it in one eye-catching design.

At Red Iron Brand Solutions, we work closely with our clients to design and supply trade show displays, backdrops, banners, table covers and everything else you need to create a bold, unmissable trade show display. Contact us for more information or shop in our online store.