A strong brand requires extensive marketing and branding to get noticed by your prospective customers. Visual brand merchandizing is the design of environments such as retail shops, showrooms, and trade fair displays, and makes an impression on every guest who visits your business. From storefront displays to signage, effective visual merchandizing techniques work cohesively to reflect the brand, engage the customer, and increase sales.

Types of Visual Branding

Effective visual branding is an essential component of the customer experience and brand identity. Check out this list of the top 5 most effective visual brand signage products that can help your brand stand out.

#1. Table Covers and Throws

Trade show table covers and throws are more than just tablecloths; they are ways of getting your company’s name and products out in front of your prospects in a cohesive professional way. Customized coverings with your company logo and other details are a great way to get your brand noticed, and the more it is out there, the more likely people will remember it. When you table covers and throws match the rest of your marketing and branding, it multiplies the impact of each exposure your customers have of your products and reinforces your image. Table throws and covers are used in combination with portable tables to make the tables look professional. Stand out at your next trade show or event with versatile and durable display table throws perfect for product displays, corporate events, and conventions. Bring your brand to life on custom printed table covers in a wide range of shapes and sizes. Choose the best design and material to match your look, from traditional draped table covers  to tailored-fitted stretch table covers.

#2. Feather Advertising Flags

Advertising flags are an excellent way to make a memorable impact indoors or out. These printed cloth displays feature appealing feather and teardrop shapes, which make an impression, especially when multiple flags are displayed side-by-side. Draw more attention and advertise to people and cars driving by that that your location is open or a special service you’re offering with a custom curbside feather flag. Perfect for grand openings, promotions, trade shows, convention, events, exhibitions, or any other promotion. Feather flags are lightweight, free-standing, and portable. Custom feather flags draw instant and positive attention to your business. Brightly colored and lively branded flags will draw eyes to your event or location and help people find what they are looking for. Event flags are incredibly versatile. Whether you are promoting a sale or conveying a message, custom flags catch the eye and cement your location into people’s minds. These flags stand above most customers’ heads, making them easily visible from anywhere in or outside the building.

#3. Banners

Colorful banner displays with digital printing will provide strategic marketing where you need it most: at the source. These indispensable advertising fixtures pack one of the biggest promotional punches for your dollar. Whether you want to draw some extra attention to your store entrance or are exhibiting at a trade show, a fabric banner stand can be an excellent marketing tools to use anywhere and everywhere. Hanging Vinyl Banners can be branded with rich and vibrant colors, ensuring that they are incredibly eye-catching, thus enabling quick and effective message delivery. X Banner Stands are tall in nature, which makes them easy to see by any passersby.

#4. Back Drops

Back Drops are great for branding your company and in this day of selfies and social media a great way for guests to create memories of the event. The custom backdrop provides the perfect photo opportunity for personal events, parties, red carpet events, and corporate events. Step-and-repeat can have an image that matches the event’s theme, company names and logos, or even social media hashtags. When captured in event photos, the backdrop will help give guests a memento which can turn into social media content that is great for branding your company. If you are determined to get your business noticed at the opportunity, you’ll want to have backdrops as part of your planning. A custom backdrop offers unlimited graphic possibilities to grab people’s attention, creating an eye-catching display that sets the tone for your brand. You can opt for minimalistic and sophisticated, or loud and proud. Whatever your vision may be, the visual design opportunities provided by backdrops are practically endless. From Flat Frame to Curved Pop Fabric to Vertical Arch, there’s a Back Drop that will you’re your needs, spread your brand and ensure your prospects remember you. Regardless of what type of background you choose, any piece will enhance your presentation. There is no better way to promote your business than with customized backdrops.

#5. Branded Pop-up Canopy Tents

Increase your visibility with custom outdoor tents and display products designed to withstand the elements. These tents are customizable with your branding and provide the necessary shade at outdoor events. Whether you are taking part in an outdoor market or festival or exhibiting your products at a trade show, a branded pop-up canopy tent is an absolute must from a promotional solutions perspective. Pop-up canopy tents come in various shapes and sizes, an effective and highly visible way to promote your brand. The fact that they are weatherproof further improves their usefulness. You can even decide whether you would like a full or half tent wall for even more protection. The pop-up canopy tent’s material can be customized and branded to suit your requirements and can be used both inside and out.

Why Choose Red Iron Brand Solutions?

Red Iron Brand is the go-to expert on branded and blank event display marketing products. We’re a specialized niche that is innovative and at the forefront of new products and growth. With our innovative product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact us today at 1-800-325-3824 to learn how we can help you make the most of your next event.