Fairs, festivals, exhibitions and expos are an excellent way to build awareness of your brand, engage prospects, and nurture relationships with the public all in one place. The challenge is standing out from all the other exhibitors who want to do exactly the same thing!

Let’s take a look at five exciting new exhibition trends:

#1. Strategy

Ok, this may not be as trendy as expected, but it is always vitally important. Additionally, in light of the pandemic, many marketing goals have changed as consumer mindsets and habits have shifted.

It’s critical now to design exhibition stands that are eye-catching and flexible with elements that you can use in various settings.

Fabric banner stands and promotional flags are an effective way of increasing visibility and can be used indoors (premium polyester fabric) or outdoors (vinyl). Bonus, the graphics can be changed to your current marketing message without having to buy a whole new stand.

#2. Consistent Brand Identity

Make sure that your branded event display marketing products clearly and consistently reinforce your brand identity. Use one logo, one font, one tag line on all your materials, from your booth to your brochures to your giveaways.

Choose from corporate branded table covers – stretch, polyester (both flat and fitted), nonwoven (disposable and inexpensive), convertible (fits two different size tables), or waterproof – and matching chair back covers to branded face masks and hand sanitizers to maximize the impact of your branding at your event.

#3. Bold Graphics

As mentioned in the point above, the easier your message is to process, the better. Make use of bold, eye-catching graphics that are effectively laid out to grab and hold the attention of attendees.

The ultimate in clear, concise, and bold design is a large back drop displaying what your business stands for. The options are nearly limitless to meet your needs and budget and include flat frame fabric backdrops, curved pop up fabric backdrops, vertical arch style backdrops, and pop up fabric backdrops.

#4. Personalized Videos

Technology is always popular. Embrace it and reap the rewards – especially at a time where people do not want to get too close to others.

#5. Social Media Integration

Social media is the most effective form of marketing at the moment. Don’t let a visitor to your stand leave without a branded selfie and your #hashtag.

Indicate where the posing needs to be done by rolling out the red, er, custom branded carpet for visitors to your exhibition stand.

Why Choose Red Iron Brand Solutions?

Red Iron Brand Solutions is the go-to expert on branded and blank event display marketing products. We’re a specialized niche that is innovative and at the forefront of new products and growth. With our innovative product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact our friendly experts at 800-325-3824 for answers to any of your display questions you may have. We’re happy to help.