Whether your business is B2B or retail, big or small, brand recognition distinguishes you from your competitors. Strong brands that are easily identified by their target market, have a big edge in a competitive market. According to Entrepreneur.com a company’s brand identity is “your promise to your customer, your brand [...]

An effective logo is the cornerstone to successful branding of any business. Although none of the elements exist in a vacuum – their whole is greater than their sum of the parts – knowing what associations the human brain holds can help to amplify the message you want to share [...]

Strong brands use event backdrops to increase brand awareness with their target market. What’s the Difference Between a Banner and a Backdrop Despite what you may have heard when events managers interchange the words, there are distinct differences between backdrops and banners. A Backdrop is fabric installed a frame, providing [...]

One of the best definitions of branding comes from a trade show company who says, “branding is the personality of your business”. Bringing your company’s personality to an event or trade show exhibit boosts brand awareness of your business in today’s ultra-competitive market. Consistent branding needs to be a cornerstone [...]