One of the best definitions of branding comes from a trade show company who says, “branding is the personality of your business”.

Bringing your company’s personality to an event or trade show exhibit boosts brand awareness of your business in today’s ultra-competitive market. Consistent branding needs to be a cornerstone of all your marketing, but especially your event or trade show booth. Including your signature colors and custom graphics on all aspects of your booth will increase the visibility of your brand to your potential customers and encourage repeat business.

Picture this:

  • Custom event tents to get you noticed if the exhibition is outdoors or if you want to create an intimate feel indoors.

A ceiling height backdrop designed to your branding specifications.

  • Fluttering or eye-catching banners or flags to help you stand out and get noticed from a distance.

There is little limit to what you can create to ensure your brand stands out from the rest at any event trade show.

Incorporation of Successful Branding Strategies

As you are planning how to customize your event booth for maximum brand recognition, let’s go back to basics.

Effective Branding Includes:

  1. An effective, recognizable logo
  2. A memorable tagline or slogan
  3. Consistent color combinations on all your marketing materials

More than this, successful branding reflects the essence of your business – what it stands for, its qualities and strengths, what sets it apart from your competitors, and what makes it memorable to your clients.

Portrayed with everything from your business cards, marketing materials, and advertising to your staff uniforms, premises, and customer service style, branding increases awareness of your business. This, in turn, attracts a target market of prospects who ultimately become your customers. Strong brands are memorable and exude confidence. Maintaining the brand leads to trust in your products or services, and customer loyalty. The result is a nice profit!

Strategies for successful branding and increased brand awareness:

  • Develop your mission statement.
  • Clarify your target market in detail.
  • Create memorable taglines.
  • Design an effective logo.
  • Formulate a marketing and promotional plan.
  • Become an industry expert.
  • Regularly contact your customer base.
  • Issue press releases and articles.
  • Gain as much visibility as possible, for example, exhibiting at events, and trade shows.

Red Iron Brand is Your Event and Trade Show Branding Partner

Red Iron Brand is the go-to expert on branded and blank event display marketing products. We are a specialized niche that is innovative and at the forefront of new products and growth. With our innovative product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact us today at 800-325-3824 to discuss your branding needs.