If you want to maximize your impact at your next corporate event or trade show, you need to begin by creating a brand presence that is absolutely unmissable. The key to making yourself stand out is to devise a coordinated, on-brand promotional strategy that incorporates every element of your custom event branding. Tent, Backdrops, table covers, chair covers, banners and flags – everything you use in your stand – must work with every other element to embody and project your brand to your prospects and customers.

Start by Knowing Your Brand Identity

Every effective live event branding campaign starts with a thorough understanding of your brand: your brand values, identity, key messaging and visual identifiers. You and your team must understand all of these intimately, and have a good idea of how they can all work together. The better you understand your brand and your message, and how visual elements can be used to promote them, the easier it will be to devise a powerful promotional campaign, and choose the best promotional products.

Decide What You Want to Achieve

It is always best to approach each event with a clear set of objectives. What do you want to achieve with your marketing? Who are you trying to reach? What metrics can you use to measure your results? The promotional materials and gifting options like travel drinkware or tote bags, you choose will depend on whether you are aiming to increase brand awareness, generate new leads, or increase your engagement with existing customers. Set these goals first, then build your strategy around them.

Create Your Brand’s Look

With your brand identity and event goals in mind, you can then create a visual design that is aligned with them. You probably have already established your colors, logo and other core branding elements. Now you need to decide how these will be arranged and mobilized in this specific branding campaign. Taking this crucial step will help you create a memorable and immersive experience.

Think Beyond Your Visual Branding

Now you will want to take all the insights and decisions from the previous steps and incorporate them into your event branding. You can create your premium pop-up tents, branded table covers, branded chair covers, banners, feather flags, etc. These elements will help you create the space in which you will host your customers. However, you need to give your visitors more than just a welcoming space in which to meet you. You need to add experiential elements that will engage all their senses, place your brand in the palms of their hands, and enable them to carry that brand out into the world. Consider some branded swag – travel water bottles, coffee cups, tote bags, and more. These will complete your event branding experience, and ensure that you enjoy the extended benefits of your branding campaign long after the event is over.

Red Iron Brand Solutions Will Help You Create an Unmissable Presence with Custom Event Branding

At Red Iron Brand Solutions, we work closely with our clients to design and supply branded merchandise to suit and effectively promote your corporate brand identity. Contact us if you are looking to devise a potent promotional campaign complete with all the custom event branding you need, from tents and backdrops to swag and everything in between.