Blog
The Importance of Wearing a Uniform
The wearing of uniforms in the work environment has many advantages for both employer and employee. Many large organizations have taken inspiration from mandatory school uniform policy but instead of negative feelings, employees see the uniform program as a benefit which fosters a feeling of equality and is an integral part of work culture. For employers, brand awareness, employee protection and functional benefits are just some of the many perks of having company apparel. Benefits of Uniform Wearing The value of your brand cannot be overemphasized – branding is everything. A managed workwear program is the ideal place to start: [...]
How to Make Your Event COVID-19 Friendly
After a year of virtual discussions, debates, and conferences, we are excited about the prospect of returning to live events. Of course, we all understand that the world has changed, and we all have to be conscious to make our events as Covid-19 friendly as possible. Going forward in a world that was almost brought to its knees by a virus, we must take the utmost care that our events provide the best possible protection for our guests and customers. Although space and distance are key to stopping the spread of this virus, and ensuring it doesn’t make a [...]
The Ultimate Event Checklist
Are you exhibiting at an upcoming event, whether it’s an outdoor event, a festival, a conference or a trade show, and don’t know where to start. Getting organized starts with making a list to ensure you’ve got all your bases covered. Start with an event checklist and make sure that every single task – no matter how big or small – is detailed on that list. The event checklist will be your savior when things get chaotic as you approach D-day! When planning to exhibit at events like festivals, conferences, trade shows, or other special events, it is crucial [...]
Wear Your Brand: Importance & Benefits Explained
From running a marathon to running a kitchen, the right branded apparel is essential in making a positive impression on your audience. In this article we discuss why this is so important. You may have heard that “first impressions are lasting impressions”, but did you know that as much as 57% of how people perceive you is based on visual cues alone? Not only do we humans size each other up with a once-over, but we also tend to struggle to change our opinion – no matter how much evidence is presented to the contrary. Changing the first impression you [...]
Using Event Backdrops to Successfully Market Your Company
Strong brands use event backdrops to increase brand awareness with their target market. What’s the Difference Between a Banner and a Backdrop Despite what you may have heard when events managers interchange the words, there are distinct differences between backdrops and banners. A Backdrop is fabric installed a frame, providing an opportunity for a photo shoot, or to use as a backing to your booth. In branding, a backdrop is a powerful way to attract attention at a promotional event. It can be used in any event or trade show booth or as a media background to create a red-carpet [...]
Event and Trade Show Branding Tips
One of the best definitions of branding comes from a trade show company who says, “branding is the personality of your business”. Bringing your company’s personality to an event or trade show exhibit boosts brand awareness of your business in today’s ultra-competitive market. Consistent branding needs to be a cornerstone of all your marketing, but especially your event or trade show booth. Including your signature colors and custom graphics on all aspects of your booth will increase the visibility of your brand to your potential customers and encourage repeat business. Picture this: Custom event tents to get you noticed if [...]