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An effective logo is the cornerstone to successful branding of any business. Although none of the elements exist in a vacuum – their whole is greater than their sum of the parts – knowing what associations the human brain holds can help to amplify the message you want to share with your target audience. Logo Shapes Reveal Your Company Personality The psychology behind logo shapes is fascinating. The shape of your logo subtly lets customers know if you are friendly or formal, scientific, or arty, traditional or avant-garde. Circles and ovals are feminine forms that evoke security and protection, continuity [...]

Strong brands use event backdrops to increase brand awareness with their target market. What’s the Difference Between a Banner and a Backdrop Despite what you may have heard when events managers interchange the words, there are distinct differences between backdrops and banners. A Backdrop is fabric installed a frame, providing an opportunity for a photo shoot, or to use as a backing to your booth. In branding, a backdrop is a powerful way to attract attention at a promotional event. It can be used in any event or trade show booth or as a media background to create a red-carpet [...]

One of the best definitions of branding comes from a trade show company who says, “branding is the personality of your business”. Bringing your company’s personality to an event or trade show exhibit boosts brand awareness of your business in today’s ultra-competitive market. Consistent branding needs to be a cornerstone of all your marketing, but especially your event or trade show booth. Including your signature colors and custom graphics on all aspects of your booth will increase the visibility of your brand to your potential customers and encourage repeat business. Picture this: Custom event tents to get you noticed if [...]

When it comes to effective marketing tools, custom branded tents certainly earn their stripes – especially as we approach the hopeful spring season of outdoor events and fairs. There are three key factors to be aware of when selecting a customized pop-up tent: #1. Printing on Your Custom Branded Tent Branding your pop-up tent makes it more approachable and unforgettable. The most memorable branding elements are bright colors (55.6%), professional logos (30.1%), and appropriate text (14.3%). It follows that you need the best printing you can afford. While thermal imprint tents are the cheapest print option, dye sublimation imprinting maximizes [...]

Just a little over a year ago we were beginning to realize that this novel coronavirus was serious! Since then, we have become only too familiar with the “new normal” which, quite frankly, does not feel normal at all. From wearing masks and sanitizing to social distancing and Zoom meetings – it comes as no surprise that consumer behaviors and sentiments have changed. Marketing managers of strong brands track trends and adapt with strategies and marketing tools to suit this new landscape. Market with Empathy and Transparency Because the pandemic has also hit us on an emotional level, brands would [...]

Most marketers agree that brands can be positioned in three main ways: product attributes benefits and beliefs values When marketers promote attributes of their product, they run the risk of being copied by competitors, which will result in the brand losing its uniqueness. While there is a space for marketing the product’s attributes and bragging about its unique selling points, this is not the ideal way to position the brand. In general, however, research shows that a consumer is not interested in the attributes of the product per se, but rather in what those attributes can do for them. This [...]