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Event marketing is a strategy that savvy marketers use to encourage personal engagement to promote their brand, product, or service. Whether your event is in-person or online, event marketing offers unique marketing opportunities to participate in or even host events of all sizes with infinite reach. It is a fantastic way to connect with your target audience in a personal way that encourages an ongoing business relationship. Promotional products can be an exceptionally valuable tool in this domain. Giving away branded merchandise at an event enables you to provide attendees with a practical item, while increasing your brand’s visibility at [...]

Promotional items give your event longevity by going home with the attendees and being used over and over again, keeping your brand visible to both the original attendee and everyone they are exposed to as they use the item. There are so many exciting options available to be customized and used as promotional items today. When planning your next event, consider some of these great custom branded product ideas. Read on for some ideas that have proven to be very popular in 2023. Customized Drinkware Drinkware has become a sought-after promotional product. According to the ASI Global Ad Impressions Study, [...]

Customers expect companies to tailor products and services specifically to meet their personal needs. They want the perfect combination of utility, brand identity and aesthetic appeal to gain their trust and brand loyalty. When it comes to branded promotional products like drinkware and tote bags, customer expectations are just as high as they are for the products you sell. Consumers have companies trying to sell things to them constantly and you need to understand how to make your promotional products stand out from the crowd. Perhaps, more importantly, you should understand WHY they stand out. What makes your prospects appreciate [...]

There are many ways to build your brand identity and many tools you can use to achieve this goal. promotional products like drinkware and tote bags are among the tactics you can utilize in your efforts to create a strong brand identity -- one that stays with your customers and builds brand loyalty every time they use the items. How can you use the many options available to you to generate a brand identity that your target audience will never forget? How Do You Create a Cohesive Brand Identity? There are a number of steps involved with building a brand [...]

No event marketing campaign is ever complete without a great selection of custom-branded products to giveaway at your booth. The right branded gift in the hands of the right visitor will help keep your brand top of mind and make it more likely that they will come back to you. However, buying branded products is not something to be done lightly. You need to choose carefully and make sure you get the most value for your money. Consider your target audience and choose your branded items to suit their specific interests. Here are some expert tips to help you boost [...]