No event marketing campaign is ever complete without a great selection of custom-branded products to giveaway at your booth. The right branded gift in the hands of the right visitor will help keep your brand top of mind and make it more likely that they will come back to you. However, buying branded products is not something to be done lightly. You need to choose carefully and make sure you get the most value for your money. Consider your target audience and choose your branded items to suit their specific interests. Here are some expert tips to help you boost your marketing with the perfect custom-branded products.

Calculate Your Cost Per Impression

Promotional products are a marketing investment. Of course, you are spending that money in the hopes of seeing a return eventually. As with any marketing tactic, you must calculate your cost per impression (CPM) – usually calculated per thousand impressions.

First, consider which items are likely to generate the most impressions. The most popular items are water bottles and coffee cups, bags, hats, pens, hoodies, and T-shirts (listed in descending order). Then estimate how many of each item you will need. Multiply your expected impressions by the total amount you intend to order and then divide by your total budget. The result you get is your cost per impression.

Order Stock Early

You obviously need to make sure that you have your items in time for the event, as well as to avoid any unnecessary fees that might be incurred if you order at the last minute and need to “rush” the job. You will need to wait a few weeks before you get your items, so make sure you order early. If you have a hard deadline, give yourself six to eight weeks at the very least. Having your promotional items in hand will give you a chance to inspect them and ensure they are exactly what you expected and it will greatly relieve the stress of planning your event appearance. There’s nothing worse than spending all that time planning your event and then worrying that all the materials you planned for will get to you in time to pack and ship to the event.

Quality over Quantity

Don’t be tempted to cut corners. You may want to have as many items as possible to distribute, but you need to consider the quality of the items and what impact they will have on your potential customers. People can spot cheap products a mile off. You will be better off investing in fewer units of higher quality. Doing so will make your company look better and create a far better impression on anybody who comes into contact with that promotional item. Also, they are likely to last longer, which means more opportunity for more people to see them and reinforce your brand image.

Choose Practical Custom Branded Products

People are more appreciative of a gift they can actually use. Focus on items that will promote your brand while also providing a proper function for the people you gift them to. Drinkware cups and bottles, tote bags, sleep masks, cosmetic bags, and zipper pocket wristbands, are good examples of this. Whatever you choose, make sure it is high quality, looks good and is something your target audience will find useful enough to use time and time again.

Hire a Branding Expert 

There is no need to make these decisions on your own. There are professionals who can help you choose the perfect event branding products. Branding experts help you identify the right gift at the right price, and may even be able to arrange discounts and special deals.

Red Iron Brand Solutions is Your Personal Promotional Products Expert

At Red Iron Brand Solutions, we design and produce a variety of custom branded products, from drinkware and writing materials to tote bags and clothing. We take pride in handling our clients with special care. Our experience in the industry of 30 years allows us to offer great ideas to our clients. We can help you with effective and memorable brand marketing. Call us at 800-325-3824, email us at or fill out our contact form for help choosing and creating your custom branded products for your next marketing event.