Developing a brand for your event provides an excellent opportunity for you to create something new for your business’s brand while giving your audience a unique and cohesive new story. An event brand is an extension of your business’s brand that tells a clear story about your brand’s participation at the event. An event brand is built from a number of elements that come together to form the story you are trying to tell. What are these branding elements? Read on to find out what goes into building your brand DNA.

The Foundation of Your Event Brand 

Your event brand is composed of eight foundational elements that all combine to communicate the message you want to get across to your audience. These elements are your logo, color palette, typography, imagery, name, brand story, slogan and voice. To create a compelling and unmistakable brand, first, concentrate on each of these elements, and bring them into line with your company identity and the aims of your event.

Digital Elements of Good Event Branding

Although your event brand will be communicated largely through your onsite branding materials, digital marketing channels are also extremely important for promoting your event. A digital marketing strategy is made up of at least three key elements:

  • Your website: This is your home base and the place that your audience will go to for information on your brand and your event. As such, this is where the lion’s share of your digital marketing investment should go. All other elements should lead back here. This is most likely where you’ll convert your branding investment into revenue for the company.
  • Social media channels: Work on building a powerful social media strategy across all the channels that are most appropriate to your brand and industry. Your posts should be engaging, work together to build your brand story in the lead-up to the event, sustain hype and interest during the event, and reference it after the fact to ensure that your marketing yields long-term results. Link back to your website and share essential information about how your audience can attend your event. Enlist the help of influencers who are relevant to your audience.
  • Event aggregates/marketplace: Expand your reach through event aggregates and marketplaces, promoting your event to potential customers outside of your established audience.

Onsite Event Elements to Share Your Brand Identity

Onsite, your physical branded material must combine function and aesthetic in a way that serves your event and promotes your brand identity. The main elements to include are:

  • Branded Signage – Every sign should remind people of what event they are at. Or your company’s identity and role in the event. You should use signage strategically at every appropriate point, from entrance to exit, and at appropriate points in between. There are many different types of signage you can leverage to get your message across to your prospects. Retractable Banners, Feather Flags, Backdrops for your booth, Pop-up Tents, Table Covers, and even Chair Back Covers, can all reinforce your brand image with your future customers and help your company make a positive impression at your event
  • Branded Maps, Agendas, and Pamphlets – As visitors read promotional and educational material, or use site maps to get around, your brand should still be within their sight. Add your branding to all collateral materials handed to visitors as they come in, or that they pick up along the way.
  • Food and Drink Collateral – Why not add your brand to the food and drink materials too? Cups, water bottles, cutlery, food packaging – all of these are canvases on which your brand story can be painted.
  • Seating Options, and other event collateral: You also have the opportunity to cover seats, tables and other furniture like trash cans and hospitality covers with materials bearing your logo and other branding. Bin covers, staff uniforms and more – these are just some of the options you can consider.

Where to Get Help with Your Event Branding

At Red Iron Brand Solutions, we make branded event materials to help you bring your event to life and tell your brand’s story as memorably as possible.  We take pride in handling our clients with special care. Our 30 years of experience in the industry allows us to offer great ideas to our clients. From your first contact until after your order ships, we are in contact with you to let you know how everything is working. We can help you create branded materials to capture all the essential branding elements you need for your next event. See our product offerings and chat with us online today at https://redironbrand.com/, call us at 800-325-3824 or email us at sales@redironbrand.com for more information.

For more information, check out The Only Event Branding Guide You Will Ever Need.