After a year of virtual discussions, debates, and conferences, we are excited about the prospect of returning to live events. Of course, we all understand that the world has changed, and we all have to be conscious to make our events as Covid-19 friendly as possible. Going forward in [...]
Are you exhibiting at an upcoming event, whether it’s an outdoor event, a festival, a conference or a trade show, and don’t know where to start. Getting organized starts with making a list to ensure you’ve got all your bases covered. Start with an event checklist and make sure [...]
From running a marathon to running a kitchen, the right branded apparel is essential in making a positive impression on your audience. In this article we discuss why this is so important. You may have heard that “first impressions are lasting impressions”, but did you know that as much as [...]
Whether your business is B2B or retail, big or small, brand recognition distinguishes you from your competitors. Strong brands that are easily identified by their target market, have a big edge in a competitive market. According to Entrepreneur.com a company’s brand identity is “your promise to your customer, your brand [...]
An effective logo is the cornerstone to successful branding of any business. Although none of the elements exist in a vacuum – their whole is greater than their sum of the parts – knowing what associations the human brain holds can help to amplify the message you want to share [...]
Strong brands use event backdrops to increase brand awareness with their target market. What’s the Difference Between a Banner and a Backdrop Despite what you may have heard when events managers interchange the words, there are distinct differences between backdrops and banners. A Backdrop is fabric installed a frame, providing [...]
One of the best definitions of branding comes from a trade show company who says, “branding is the personality of your business”. Bringing your company’s personality to an event or trade show exhibit boosts brand awareness of your business in today’s ultra-competitive market. Consistent branding needs to be a cornerstone [...]
When it comes to effective marketing tools, custom branded tents certainly earn their stripes – especially as we approach the hopeful spring season of outdoor events and fairs. There are three key factors to be aware of when selecting a customized pop-up tent: #1. Printing on Your Custom Branded Tent [...]
Just a little over a year ago we were beginning to realize that this novel coronavirus was serious! Since then, we have become only too familiar with the “new normal” which, quite frankly, does not feel normal at all. From wearing masks and sanitizing to social distancing and Zoom meetings [...]
Most marketers agree that brands can be positioned in three main ways: product attributes benefits and beliefs values When marketers promote attributes of their product, they run the risk of being copied by competitors, which will result in the brand losing its uniqueness. While there is a space for marketing [...]