Adding Promotional Drinkware to Your Range

Promotional drinkware – including reusable bottles and cups – has become a top marketing item in the past few years as consumers have become more concerned with reusing and recycling items in order to protect the earth’s fragile environment. Single use has become a term that brands would rather not be associated with, so reusable promotional drinkware item sales are booming.

The most important question marketers need to ask themselves when deciding on which items to brand is: Will it be used and seen? And with drinkware, they know for sure that it will. People from all demographics are drinking more beverages on-the-go and outside of the home or restaurant environment. From their morning coffees to staying hydrated throughout the day or during a workout, drinkware is always on hand.

The traditional water bottle or coffee cup are classics that always provide a classy and useful corporate gift whether coupled with a favorite beverage or not. This is the type of promotional giftware that is always appreciated.

And it’s not just us who thinks so; the Advertising Specialty Institute (ASI) estimates that 53% of American consumers own promotional drinkware. And not only do they own them, but they use them regularly. Fifty percent of people who own branded drinkware use it two to three times a week.

Effective Marketing Through Branded Drinkware

With so many promotional items available today, almost any surface can be branded. This opens up to many exciting possibilities for your company to brand the perfect drinkware item for your customers – and don’t forget your staff, they will also love to have branded and personalized drinkware they can use to show off their affiliation with your company – and help spread the word.

From printing to etching and engraving, the choices are almost infinite. In the past, porcelain mugs were the old standard and while they’re still available, today’s consumers enjoy a more active lifestyle. Travel mugs and bottles that can go with them — in the car, at the gym, during a bike ride – are more useful and more likely to get your company’s name out and about than a ceramic mug that just sits on a desk or a shelf in the office or home office.

Think of a branded drinkware item as an advertisement or a business card that improves the holder’s life every time they use it.

Read this post for more information about How to Build Brand Awareness with Promotional Drinkware.

Red Iron Brand is Your Promotional Drinkware Source

Red Iron Brand Solutions is the go-to expert on branded and blank event display marketing products. We’re a specialized niche that is innovative and at the forefront of new products and growth. With our innovative product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact our friendly experts at 800-325-3824 for answers to any of your display questions you may have. We’re happy to help.