Every business needs to find a way to be noticed in their industry to be successful. Building brand recognition is vital to thriving in the market. A strong brand is created by showcasing your message and imagery in your sector through events where connections are made with suppliers, customers, and, most importantly, prospective clients.

When your brand is consistent throughout your promotional material and content, you stand out from your competition and give the public a positive impression of your company and the products and services you offer. Event display products let people get hands-on with your brand and help your message take root in their psyche.

Promotional Giveaways Have More Value When Used Repeatedly

When you have branded promotional material as a trade show giveaway and on your table cover, retractable banner, back drop, or tent, you reinforce your brand repeatedly which leaves a positive impression on them. Regarding the company give always, too many items are given away at events that get thrown away or used up quickly. Having an item that clients can use daily will remind them of your brand and what you represent over and over. One of the best giveaways is reusable promotional drinkware because it’s in front of your prospect’s face and branding your business over and over.

Why Brand Promotional Drinkware?

Branded drinkware are great giveaways at trade shows as well as gifts for staff and sales promotions. Everything from coffee mugs to thermoses to water bottles, these items are long-lasting and practical for everyday use. Having your brand on drinkware will give your clients a permanent, usable drinking vessel that promotes your company.

Effective Marketing Through Branded Drinkware

We all know it’s tough to get a “yes” to a sales pitch. When you have a practical giveaway like a mug or water bottle, prospective customers take home your brand and interact with it daily. According to The Advertising Specialty Institute (ASI), 53 percent of US consumers own promotional drinkware and 50 percent use it two to three times a week. Besides having your customers seeing your logo every day, it exposes your brand to a larger audience of everyone who sees your prospect using it.

Brand Strategy Decisions to Build a Strong Brand

There are lots of decisions to make when branding your products. Branding tells your clients what features, services, and benefits your company has to offer. There are four branding decisions you should follow for success:

Brand Position

Your brand should be clearly positioned for your customer. They need to see the value of your offerings. Concentrate on these three levels:

• Attributes
• Benefits
• Beliefs and values

Brand Selection

You need to name your products in a way that quickly describes them and is memorable. A name that is easy to say and spell is distinctive and can describe its benefits best. Make sure not to infringe on any other products and it’s vital that you protect the name. Make sure you register it before launching it into the public. You want to be the product that describes the category.

Brand Sponsorship

There are four different options for selling your brand. You can launch your products as a:

• Manufacturers brand
• Co-brand
• Private brand
• Licensed brand

Whether you market your own products, have licensing deals, partner with other companies, or sell to a store brand, you have multiple options to get your products out there.

Brand Development

One way to build and broaden your brand is with development. There are four choices here:

• Line extensions
• Multi brands
• Brand extensions
• New brands

Offering new sizes and colors gives your customers options for your brand while adding products within the brand creates instant recognition in the line, building off the first and additional products. Developing new features to your products lets consumers know you are innovative and constantly improving your products and services.

Brand Marketing Through the Coronavirus Crises

Of course, we are still in uncertain times and the Coronavirus will be with us for a while longer. While people do shop at their local store for essential items, more consumers are turning to the digital realm for online shopping. You need to pay attention to the growing need for safety and reliability with your brand. People need comfort and protection and companies that are delivering that now are thriving in these unpredictable times.

Market with Empathy and Honesty

Understand what people are going through during this crisis and show that you really care (don’t fake it). Now is not the time to exploit people, rather we should show compassion and understanding. Offer people what they need and how you are helping us all get through this together.

Use Media Creatively

Align your company’s messaging with our new reality. You must find a way to promote your brand in a way that fits with social distancing and hand washing. Being mindful of your messaging is more important than ever. Social media can be a great way to reach people holed-up in their homes.

Associate Your Brand with Good

Being honest and helpful to those in need carries a strong message. Being clever while showing how your products can aid us during our restrictions will identify your brand as part of the solution, rather than part of the problem. Humor is helpful as many of us are suffering through an unprecedented time of disease and social distancing.

Track Trends on Social Media

You can follow consumer trends in real-time using social media. Interacting on these platforms will help you understand what the consumer wants and needs. This will help you adapt your message to the market better and enable you to bring real value to your customers.

Adapt New Working Methods to Keep Delivering

If you can transition your company to remote working while still staying connected with your public, it will keep your marketing consistent. You still need to reach your clients and prospects. Using technology and leveraging social media allows you to keep promoting your brand to an audience that must consume marketing messages differently during the pandemic.

Getting Prepared for What Comes Next

While you have managed to transition into a new way of marketing your products and services during Covid, you also need to think about how to continue this beyond the immediate crisis. You need to make an effective plan to keep your brand awareness at the forefront when this crisis is over (hopefully in a few months).

1. Be ready to adapt to unforeseen situations. Know how to deal with changes in the market and your business.
2. Understand the new digital commerce we are living in and continue to connect with customers. This is our new normal.
3. Provide a great customer experience by adapting to this new market and promote your brand consistently and effectively.

Effective Marketing Tools – Custom Branded Tents

During the warm season, we all love to gather outside. After a winter of being cooped up inside, this is going to be more important than ever this spring. Branded Pop-up tents are a great way to market your brand to a wide audience and get your message out there. Tents provide shelter from the weather and create visibility from a distance and a focal point for your booth at events.

Budget, Durability, and Simplicity – 3 Key Factors

We all operate within a budget, but that doesn’t mean you can’t get a great pop-up tent to brand your business. There are many different sizes and options to meet your budgetary needs and space requirements. The most important criteria when on a budget is to ensure your money is well spent and that means purchasing a durable product. Your tent needs to last during your event and for the long term. Being able to set up and tear down without undue wear and breakage is key. You also want an easy setup and transport of your branded tent, so you don’t need a team of staff just to set up your branding. Having a portable, easy to carry tent is vital for going to trade shows and outdoor events with limited staff. Having custom accessories that quickly attach also is an advantage to maximizing your exposure.

Event and Trade Show Branding

Branding is one of the most important things you can do for your business to set it apart. Consistency throughout all your promotional material keeps your message straight and multiplies the effect of each impression with your target audience. Customers need to be able to recognize you right away and consistent branding is the key to achieving this goal.

Incorporation and Strategies of Successful Branding

Your brand is the personality of your business. You need to bring awareness to potential customers and start the conversation. Included in the identity of your brand is:

• Logo
• Slogan
• Color/s

Keeping these consistent among all your media and materials creates a dynamic brand and one that people will remember. Your established brand needs a great marketing strategy for trade shows and other indoor and outdoor events. Your whole booth becomes the canvas that your brand lives on. Ensure you include promotional items and company apparel that fully match your branding to further expose the brand.

As your brand develops it becomes the identity of your company and people know what to expect when they see your logo.

Using Event Backdrops Successfully to Market your Company

Custom backdrops are a perfect way to promote your brand at any event. While they work great as an accessory to your pop-up tent they can also serve as a backdrop at events where people can congregate and take photos, spreading your branding even further when these are shared on social media. They are a great addition to your marketing plan and are easy to set up and break down for each event.

What is the Difference Between a Banner and a Backdrop?

While both banners and backdrops can be used to describe a portable advertising sign, they are very different branding mechanisms.

A Banner is a strip of cloth or vinyl with a branded design and logo that can be hung at an event, either on a wall or on a stand. Banner stands generally display banners vertically, although there are square and horizontal banner stands, while wall hanging banners are often horizontal but can also be vertical.

A Backdrop acts as a curtain or scenery cloth hung at the back of a display or event. It is also branded with business logos and messaging. This is also an excellent way to photograph your attendees – displaying their attendance.  This can be used effectively (with permission) on social media.

What is the Ideal Banner or Backdrop Size for an Event?

You want to size your promotional representation banners and backdrops to fit your event. You can go for partial coverage behind seating at your booth with a banner or floor to ceiling full coverage with a backdrop. Sizes vary and are up to your needs so make sure to plan out how you want your branding to be seen.

Smart Branding Needs an Effective Logo

To represent your brand effectively, you need it to contain the same logo that is on all your other branding materials and packaging. It must be distinct, memorable, and representative of your company. It all comes down to three essentials: shape, color, and style.

Logo Shape

People tend to process ideas and information visually through shapes. Our memories can recall information through images and a great logo will burn into your mind. Think about the most memorable logos you know. Whether it’s Coca-Cola or Nike, they are both simple and unique. The two key elements of a great logo include:

• Simplicity
• Space

Logo Color

While you would think color is less important, it can be an effective means of producing emotion. You want to catch people’s attention and color goes a long way. Pick shades that best represent your brand and keep it simple. Think about the two brands we mentioned earlier or other well-known brands that spring to mind. Multi-colored designs may look impressive at first, but they are harder to remember.

Logo Style

This is where design really comes in. You must select a font or fonts (remember: keep it simple) and decide how to incorporate them into your logo. You also must determine the size. It’s subjective and 10 people will produce 10 different logos even when they use the same colors, shapes, and fonts. Try to be unique but simple while also being easy to read and understand.

Designing your logo is a commitment that may represent your brand for years. Make sure you love it.

Defining Your Brand Through Positioning

You want to be positioned in the minds of your customers. This is the core of your marketing strategy. Your brand needs to stand apart from your competitors and provide value to your clients. Your logo must convey that message.

Let Your Logo Represent Your Company

Provide enough information in your logo to tell your story. Let it be compelling enough to draw people in for more information. Make sure it represents everything your business stands for and believes in. Incorporate your logo into your entire business from the labeling to the apparel to the promotional items to the trade show displays.

Red Iron Brand Solutions is an expert on branding and event display marketing products. We have innovative product offerings, industry knowledge, and unique techniques to help your brand excel in the market. Call us toll-free today at 1-800-325-3824 for more information.