Exhibitions and events are excellent ways to build awareness of your brand, engage prospects, and nurture relationships with the public all in one place. The challenge is standing out from all the other exhibitors who want to do exactly the same thing!

Five Exciting New Trade Show Trends

#1. Strategy

Ok, this may not be as new and trendy as expected, but it is always vitally important. Additionally, in light of the pandemic, many marketing goals have changed as consumer mindsets and habits have shifted.

Design exhibition stands that are eye-catching and flexible with elements that you can use in various settings.

Banners and flags are an effective way of increasing visibility and can be used indoors (premium polyester fabric) or outdoors (vinyl). Bonus, the graphics can be changed to you’re your marketing message without having to buy a whole new stand.

#2. Consistent Brand Identity

Make sure that your branded event display marketing products clearly and consistently reinforce your brand identity. Use one logo, one font, one tag line and consistent corporate colors across all branding materials.

Choose from corporate branded table covers – stretch, polyester (both flat and fitted), nonwoven (disposable and inexpensive), convertible (fits two different size tables), or waterproof – and matching chair covers to branded face masks and hand sanitizers to complete the look.

#3. Bold Graphics Grab Attention

As mentioned in the point above, the easier your message is to process, the better. Be sure to make use of bold, eye-catching graphics that are effectively laid out to grab and hold the attention of attendees.

The ultimate in clear, concise, and bold design is a large backdrop displaying what your business stands for. Options include flat frame fabric backdrops, curved pop fabric backdrops, vertical arch style backdrops, and pop fabric backdrops.

#4. Personalized Videos

Technology is always popular. Embrace it and reap the rewards – especially at a time where people do not want to get too close to others. Running a video on a flat screen monitor or projecting it on a screen at your booth can attract, capture and keep visitor’s attention and give you the time to speak with them.

#5. Social Media Integration is Key

Social media is the most effective form of marketing around at the moment. Don’t let a visitor to your stand leave without a branded selfie and your #hashtag.

Indicate where the posing needs to be done by rolling out the red, er, custom-branded carpet for visitors to your exhibition stand.

Why Choose Red Iron Brand Solutions?

Red Iron Brand is the go-to expert on branded and blank event display marketing products. We’re a specialized niche that is innovative and at the forefront of new products and growth. With our advanced product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. Contact us today at 800-325-3824 for advice or a custom quote.