With the dominance of digital media, it is easy to forget the power of physical display marketing. This is especially true right now, as much of the world is shut in as a result of the COVID-19 pandemic, and we are all both producing and consuming a lot of our branding material online. While many industry events and conferences have been postponed or moved online, many have moved to become outside, socially distanced events. This makes having the right event display products even more important as you have to capture attention from a distance. Event display products are the perfect solution for this kind of branding. Display marketing is at the heart of all events and still has advantages that its digital equivalents will never quite capture. Here are the eight most important ones.

#1. Maximum Visual Impact

The biggest benefit of display marketing – the one for which it was invented in the first place – is its high visual appeal. Marketing products such as banners, flags and backdrops, in particular, are designed to draw eyes to them wherever they are. They somehow manage to be simultaneously unobtrusive and impossible to miss. At the same time, they help create a broader aesthetic appeal for your marketing area – such as a stand at an industry show – by dividing, organizing, and decorating the space.

One of Red Iron Brand’s most popular, eye-catching display marketing solutions is our banners. Available in five sizes, our standard and premium fabric banner stands add branding impact to any display. They offer an additional advantage in that they make changing your graphics extremely easy. You only need to buy the one stand, and then you can change the graphic as often as you like, and you only need to buy the fabric.

#2. Choice and Coordination

Another great thing about display marketing is its variety. You don’t need to rely only on banners or flags. You can create a coordinated display that includes these, as well as chair back covers, a premium tent, branded face masks – such as those that we offer for the National Guard, and tote bags to present to VIP visitors. The combined campaign mobilizes both aesthetics and functionality and creates maximum brand exposure through both onsite materials, and branded products that can be taken off-site to spread your message further.

#3. The Tactile Experience

A major advantage that display marketing has over digital marketing materials is that it provides a more well-rounded sensory experience. Humans are tactile creatures, and we have a natural tendency to connect better with things we can both see and touch, and that engage as many of our senses as possible. It may be the flag fluttering behind you as you speak to a prospective client. It could be the color and texture of the chair covers your visitors are sitting on. There is an increased tangibility to display marketing items like these that no other medium can rival. The appeal of your branding then becomes about much more than just a visual message. The stimulation of two or more senses heightens the brand impact.

#4. Collectible Take-Aways

Although we have been comparing physical display branding to digital marketing up to this point, there is no need to regard them as being in opposition to one another. Your display marketing campaign and your digital one can complement each other to create an integrated brand awareness strategy. Aside from something simple, like making sure that all communications on your event signage direct visitors and clients to your website, you can use displays and giveaways for social media interaction. One quick photograph of your display, perhaps with an influencer present, can be posted on Facebook or Instagram and spread your campaign far beyond your immediate surroundings. In this way, your physical and digital platforms can leverage off one another.

#5. Crossover Opportunity

Although we have been comparing physical display branding to digital marketing up to this point, there is no need to regard them as being in opposition to one another. Your display marketing campaign and your digital one can complement each other to create an integrated brand awareness strategy. Aside from something simple, like making sure that all communications on your event signage direct visitors and clients to your website, you can use displays and giveaways for social media interaction. One quick photograph of your display, perhaps with an influencer present, can be posted on Facebook or Instagram and spread your campaign far beyond your immediate surroundings. In this way, your physical and digital platforms can leverage off one another.

#6. Extended Reach and Exposure

Whereas audiences are only exposed to digital marketing while making use of digital media, the circumstances under which physical displays can reach them are far more numerous. This makes digital branding excellent for targeted marketing campaigns, and physical displays are a better option if you are casting a wider net. Even if you are using your display at an industry convention, where you have a fairly specific niche audience, you are still reaching a wider range of people at one time than you would in the narrow silos of search engines. Again, these marketing tools should be used together, not in opposition to one another. You can always use your display to drive people who wouldn’t otherwise have thought to look for it to your website. The extended, broadened reach of branding in public places should not be underestimated. It has been used effectively for centuries and still works today.

#7. Increased Accessibility

Physical branding is easier for people to engage with than any marketing element that requires an electronic device to reach it. Sure, we may all be nearly permanently engaged with our cell phones these days – but not all of us, all the time. Even when we do have access to our mobile devices, we still have to open the right platforms and browse to access digital materials. With physical branding, on the other hand, it is as simple as looking up. People don’t need to prepare; they don’t need to use a device; they just need to be in the right place at the right time. With a well-designed display element that offers a visual and tactile experience, this is often all it takes to stimulate connection with your brand.

#8. Re-usability and Cost-Efficiency

Finally, a purely practical consideration. Elements of physical display branding are highly cost-effective. Once you have purchased flags, banners, tents, chair back covers, etc., you can use them again and again, provided they are kept in good condition and your branding doesn’t change. This makes spending on this kind of marketing quite less frequent and manageable. It also means that you get a durable product that more than makes up for its cost. As has already been mentioned concerning our banner stands, even when the time comes to change your branding graphics, your costs are heavily offset by the fact that you only have to replace the fabric and can continue using the same stand for years. This makes display marketing a long-term and rewarding solution, standing out in a world of disposable, single-use products.

Why Choose Red Iron Brand Solutions?

Red Iron Brand is the go-to expert on branded and blank event display marketing products. With over 30 years of experience, quick shipment options and an exclusive product line, we’re innovative and at the forefront of new products and growth. With our exclusive product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. As a woman-owned business, we take pride in handling our clients with special care. We are able to offer great ideas to our clients. From your first contact until your order ships, we are in contact with you to let you know how everything is working. For more information on event display marketing, contact us now at 800-325-3824.