There are many ways to market your brand, each of which has a place and a function that can help get your company’s message out to your potential customers. Many companies are pouring a lot of their time, energy and budget into digital marketing, which makes sense, considering the rising dominance of search engines, social media, and e-commerce in the world of branding and advertising. However, don’t forget about event marketing. There are several events that you can either stage specifically to market your brand, or that you can use as branding opportunities to increase your awareness in the marketplace. Let’s take a look at the benefits of event brand marketing, and some of the events that you can really leverage for strong branding.

3 Benefits of Effective Event Marketing

Event marketing offers your business a number of benefits. How exactly do events contribute to your company’s success? Here are three key benefits.

#1. Boost Brand Awareness

Hosting or taking part in events is a great way for companies to build brand awareness among established and new audiences. Events allow you to associate a physical identity and aesthetic with your brand. You become more than a name, an ad campaign, or a website. People have something tangible with which they can associate you. Events provide an immersive experience where customers can get a hands-on experience with your brand.

#2. Create Customer Loyalty and Trust

Events are much more personal and make a deeper impact with direct person-to-person contact. Through direct engagement at events, you can establish a personal relationship with new customers and build on the ones you have already established with existing clients. These one-on-one interactions give your brand a human face, which fosters loyalty.

#3. Generate Business

Events generate new business and revenue opportunities. Whether you are hosting, sponsoring, or participating in an event, you have a golden opportunity to gather leads and meet new customers.

Types of Branded Events for Your Marketing Strategy

These event types are ideal marketing opportunities for all businesses.

#1. Trade Shows and Expos

Setting up a stall at a trade show or an expo gives you the chance, not only to reach new customers, but to meet your colleagues, forge new partnerships and stay up to date with developments in your industry too.

#2. Conferences

Conferences are an excellent option for B2B marketers. Conferences feature a number of speakers, which means attendees have multiple leaders and potential topics they can learn from. These are generally an expensive option, but they are generally well worth it. Professionals who share interests in a particular industry can come together, share their knowledge, and learn from high-profile expert speakers – and they are in an excellent position to learn about relevant brands and the benefits they offer when your prospects are motivated to take action.

#3. Networking Event Sessions

Networking sessions are much less formal (and less expensive!) than conferences. All you have to do is invite members of your industry, including potential clients, to a well-prepared space, lay on some decent catering, and let the mingling happen. Many fruitful business relationships have been formed in this way.

#4. Seminars, Workshops, and Other Guest Speaker Events 

If you don’t have the time or budget for a conference, but want more of an educational element than you would get at an industry mixer, you can always host or sponsor smaller workshops or seminars, or invite a guest speaker for a once-off engagement.

#5. Sponsorship Events Like Golf Days

Instead of promoting your brand at an overtly business-oriented event like a conference or trade show, you can also host a leisure event that enables guests to relax for the day, and enjoy a sport, pastime, or competition. Naturally, your branding will be everywhere (think feather flags, retractable banners and even pop-up tents with backdops), and you will have an opportunity to network with potential clients and partners in a more relaxed setting than seminars or conferences might usually allow.

#6. Launch Parties and Celebrations

You could launch a new product or brand with a little fanfare, or celebrate a milestone in your company’s history – like an anniversary or reaching your annual sales target. This is a perfect opportunity to bring potential customers in and have them join the celebration, and it also gives you a chance to boast a little about your achievements.

#7. Competitions and Awards Ceremonies

Industry award ceremonies or competitions are a fun, festive way to celebrate and promote your brand. They can also create a little buzz and get people talking, before, during, and after the event. Associating your brand with that excitement is an excellent way to boost your profile.

Red Iron Brand Has All Your Event Branding Products for Your Next Event

At Red Iron Brand Solutions, we take pride in handling our clients with special care. Our experience in the industry of 30 years allows us to offer great ideas to our clients. From your first contact until after your order ships, we are in contact with you to let you know how everything is working. We can help you with effective and memorable brand marketing for events of all kinds. See our product offerings and chat with us online today at https://redironbrand.com/, call us at 800-325-3824 or email us at sales@redironbrand.com for more information.

For more information, check out The Only Event Branding Guide You Will Ever Need.