Outdoor events like festivals, fairs, parades, outdoor trade shows and more, are great opportunities to reach your target audience. Provided you use well-designed, eye-catching branded outdoor products, these events enable you to attract and engage with existing customers and new prospects alike, helping to create a little hype around your brand, and make it impossible to miss.

6 Benefits of Outdoor Branding for Events

Outdoor branding offers a range of benefits that you wouldn’t typically get with other forms of advertising and marketing. Indoor branding materials have their own uses and advantages, but outdoor branding opens up opportunities for exposure and promotion that may not typically arise in conventional indoor settings. Let’s take a look at some of the key benefits of outdoor branding.

#1. Outdoor Branding Helps Boost Brand Recognition

When you use prominent branding at an outdoor event, you not only reach audiences who are already present at your event. You can attract the attention of passersby as well. Motorists on the road going by your venue are just as exposed to your branding as your present visitors. Your brand should be displayed in a creative, eye-catching way that will draw the attention of all who see it. In this way, you can increase your brand exposure beyond your established customers and start pulling in new prospects.

#2. Branded Materials at Outdoor Events Provide High Impact Exposure

Outdoor branding becomes part of the environment. For as long as it is set up, it can’t be muted or avoided. Even visitors and passersby who are not consciously taking notice of your branding are still being affected by it subconsciously. Provided you have well-designed branding materials and can create a positive association with them, your campaign will have a higher, more prolonged impact.

#3. Outdoor Branding Is Easy on Your Budget

Outdoor branding items such as pop-up tents and banners are very cost-effective, compared to advertising media such as TV, or even large-scale outdoor tactics such as billboards. They offer the brand recognition and high impact discussed above, without blowing the budget. If your budget is relatively limited, you can get a comparatively high return on investment with these branding methods.

#4. Branded Outdoor Products Grab Attention

Outdoor branding materials are usually large and bold, making your brand and images impossible to miss. They are visible both at close range and at a distance. The higher the quality of the display, the more attention it will attract.

#5 Branded Outdoor Products Can Be Targeted to Specific Events & Locations

Unlike other promotional materials, which are printed in bullk and might be more generic in nature, or directed toward broader appeal, branded outdoor products can be designed for specific occasions and locations. You get to reach out to specific groups of people on the basis of age, demographics, or industry. Even though you are dealing with large-scale promotional platforms, designed for large public spaces, you can narrow your focus and target a concentrated, captive audience.

#6. Outdoor Branding Reaches a Mass Audience

Even though outdoor branding enables a narrower focus than other forms of advertising, it also allows you to reach a large audience. It hits the sweet spot between radio or television advertising, which is designed for mass appeal, and say, various online marketing tactics that are intended to hit a very narrow, targeted audience. By making use of tents, banners, flags, etc., you can aim at a very specific audience, but you can maximize the size of that audience.

With these benefits in mind, here are some suggestions for great branded products you can use at your next outdoor event.

Branded Pop-Up Tents

Start by setting up a branded pop-up tent as your base of operations for the event. A tent not only gives you and your staff and visitors shelter during those long, hot days, but it also acts as a beacon to draw your customers and prospects in. Pop-up tents come in a variety of sizes, ranging from 5’ x5’ to 20’ x20’. Some pop-ups have premium commercial frames with hexagonal legs and a waterproof, UV-resistant and flame-resistant canopy. Tents can be supplied with a deluxe wheeled bag and four rope and stake kits. Most tents have plenty of space for bold, unmissable branding, with eight surface areas for dye sublimation printing. You can also enhance your tents with protective sidewalls (particularly useful for maintaining social distancing).

Branded Waterproof Table Covers

Whether or not you set up a branded tent at your next outdoor event, branded tablecloths will enhance the look of your stand, while protecting your tables and providing a presentable way to present your merchandise or branding materials. Table covers come in a variety of materials, but it is best to use waterproof table covers for your outdoor event, just in case there is a little rain, or to protect against spilled beverages from passersby. From a branding perspective, these covers offer a large canvas with plenty of space to help bring your brand to life. You can also choose to go with the traditional draped design, or a tailored-fitted draped style. There are also convertible table covers, which can either be draped over larger tables or wrapped tightly around smaller ones.

Feather and Advertising Flags 

Flags draw instant attention to your brand and help to attract people to your stand. You can even set a few up at strategic points around the event location to help direct people to you. Featuring high-quality printing and graphics, these flags, which come in several shapes and sizes, help bring your logo and branding to life. You can choose from blade feather flags, teardrop flags, rectangle flags and shark fin flags.

Imprinted Trash Can Covers

Trash cans are obviously essential for any outdoor event, but there is no reason why you can’t turn these mundane, functional items into branding opportunities. You can transform your refuse or recycling bins with dye sublimated, spandex trash can covers. This allows you to ensure that your logo appears all over the venue on an item that every visitor is bound to use at some point during the event, giving you maximum exposure.

Vinyl Banners and Banner Stands 

Banners and backdrops are easy to set up and lightweight, enabling you to put up your branding wherever you need it, quickly and efficiently – on the fly, if necessary. You can get full-color digital images of your choice on either vinyl or fabric – though vinyl is recommended for outdoor events, as it is waterproof and easier to keep clean. It is also possible to print your banners on both sides if you prefer.

Branded Director’s Chairs & Chair Covers

To increase your branding at your outdoor event, you could cover your seating with branded chair covers or use branded director’s chairs for both your staff and visitors. Branded seating is an effective, fairly unobtrusive way of bringing your brand to your audience’s attention. It also completes the look and branding of your set-up and makes it look more professional.

Fabric Backdrops

Custom backdrops are bold and beautiful, and provide an excellent way to draw attention during an event. With the very large printable surfaces of these backdrops, you have a wide variety of options for logos and imaging. Make these backdrops the center of your outdoor stand or as a media backdrop for red carpet events.

Artwork Requirements

Red Iron Brand Solutions can print any image you like on any of the products listed above. We accept MAC or PC versions of art. Digital Printing / Silk Screening Requirements: All art must be Vector/original art, created in Adobe Illustrator Version CC 2019 or less, saved as an .EPS or an .AI file, with all fonts converted to curves/outlines. All artwork submitted has to be in CMYK format. All embedded colors digitally rendered, are “close to” only, not matched. If an exact PMS match is required for Silk Screening, there is an additional fee.

About Red Iron Branding Solutions

Red Iron Brand Solutions is the go-to expert for branded and blank event display marketing products. We’re a specialized niche that is innovative and at the forefront of new products and growth. With our inventive product offerings, industry knowledge, and unique techniques, we are leaders in early advancement of new and original event displays.

At Red Iron Brand Solutions, we take pride in handling our clients with special care. Our experience in the industry of 30 years allows us to offer great ideas to our clients. From your first contact until after your order ships, we are in contact with you to let you know how everything is working. Trust us to create your ideal branded outdoor products for that upcoming promotional opportunity. Contact us at 800-325-3824 for more information.