Event marketing is a strategy that savvy marketers use to encourage personal engagement to promote their brand, product, or service. Whether your event is in-person or online, event marketing offers unique marketing opportunities to participate in or even host events of all sizes with infinite reach. It is a fantastic way to connect with your target audience in a personal way that encourages an ongoing business relationship.

Promotional products can be an exceptionally valuable tool in this domain. Giving away branded merchandise at an event enables you to provide attendees with a practical item, while increasing your brand’s visibility at the event and providing tangible reminders of your brand going forward. Consider these potentially new ideas for your 2023 marketing mix.

Attract Attention with Custom Table Covers

Custom branded table covers can add a real professional look to your trade show booth or any event. Fitted, branded tablecloths and loose table throws are available in many sizes and offer businesses of all sizes a great additional branding opportunity at trafe shows and events. Red Iron Brand Solutions can print full color on recyclable plastic for single or multiple use applications, and even photographic images can be printed on our table throws for even more impact.

Polyester and nylon table covers can be used over and over again at indoor and outdoor events like trade shows, festivals, golf days, demonstrations, etc. They are a great investment in your marketing arsenal and an integral element of your trade show set-up to create a professional look and feel.

Encourage Staff to Use Promo Products

Giving promotional items to your prospects and staff can make them feel valued and appreciated while also spreading your brand exposure.

Branded portfolios or document bags and high-end pens are practical items that your prospects, customers and employees will use in their work day or when meeting clients, give a visible show of brand loyalty. Make sure your staff members see your customers with your branded water bottle in hand and not someone else’s.

Improve Brand Loyalty with Backdrops and Banners

Custom Backdrops and Retractable Banners are great tools to use as backdrops for clients and employees photographs. These make a wonderful branded locations for taking photographs while incorporating your branding at the same time. Often called “selfie-stations” these are great opportunities for brand-building on social media too. Banners and backdrops are ideal ways to create borders of your event booth set-up while branding your company at the same time.  The aluminum frames are light and sturdy and can be quickly folded and packed away into an easy to carry bag.

Red Iron Brand Solutions’ premium self-contained retractable banner stands are easy to set up and take down – even for one person at an event. The banner features a finished base that holds vinyl or fabric banners. These are lightweight (but perfectly balanced) and portable so can be displayed almost anywhere with ease.

Giveaways with Personalized Gifts

When a box of chocolates will not suffice, personalized corporate gifting is the way to show your appreciation to your employees, customers and prospects. Putting some thought into that gift is great. Personalizing the gift takes it to the next level. Recipients will be impressed and grateful and you’ll be spreading your brand awareness to the next level.

With the print technology available to us today, personalization is no longer the costly and complicated task it once was. It is far easier to delight your customers with a personalized gift than it was in the past.

Event Marketing Builds Brand Awareness & Generates Leads

Event marketing is a great strategy to build brand awareness, increase customer engagement and generate leads. It can be challenging to pull off, but when it’s done right, it’s totally worth the economical investment. Your customers and prospects will remember your event and enjoy the branded giveaways for months or perhaps years.

Promotional products are a powerful tool to help grow a business. From driving traffic to your trade show booth or boosting your influencer marketing strategy, there are a million ways for these items to promote your brand. Add some creative and bespoke promotional products to your marketing mix today.

Red Iron Brand is Your Go-To Expert for Event Display Products

Red Iron Brand is your go-to expert on branded and blank event display marketing products. With over 30 years of experience, quick shipment options and an exclusive product line, we’re innovative and at the forefront of new products and growth. With our exclusive product offerings, industry knowledge, and unique techniques, we are leaders in the early advancement of new and original event displays. For more information on event marketing, contact us now at 800-325-3824 or email us at sales@redironbrand.com.