Of course, there are many ways to build your corporate brand identity. To do it right involves a multifaceted strategy to create and promote a memorable brand to your prospects and customers. One powerful tool that should always be included in your strategy toolbox is quality promotional merchandise. Let’s explore this interaction of how promotional products interact and promote your business’ brand identity.

What is Brand Identity?

To begin with, what are we actually referring to when we talk about brand identity? Your brand identity encompasses pretty much everything about your brand. It is not just the physical materials you use to promote your brand, like advertising, logos, brochures, etc. It also includes your culture, your products, your values, your staff, your place of business, as well as your color scheme and logo. A brand identity is created when all of these things are coordinated and mobilized together to promote your business. A strong brand identity is vital to the success of any business, helping it to identify itself and stand out among its competitors.

How to Promote Your Branding Through Promotional Items

People will always be happy to receive your branded gifts, but the important thing is to select ones that reflect and represent your brand and that resonate with your prospects and customers. Promotional items serve as extensions of your brand and business, reminding your customers about your business and all it represents. There are three key factors that you must consider as you select products that will represent your brand.

  • Quality
  • Utility
  • Relevance

Key Factors for Branded Promotional Items

If you invest in quality products, your customers will associate that quality and care with your brand. Let’s say you want to give away pens. Do you want your customers to be using your pen for a long time after your event, or do you want them to throw it away after a week because it doesn’t work anymore? Secondly, your quality products should also be useful. The pen example works here too, as well as items such as shopping bags, messenger bags, tote bags, travel drinkware, etc. Give your clients something that will actually benefit them and they will use everyday. Even better, make it something they will carry with them to expose your brand to everyone they pass by. Useless bric-a-brac will quickly be tossed aside and forgotten. Finally, make sure your merchandise is relevant to your brand and business. Choose quality, useful products that also speak to your brand and are attractive to your target market.

Quality Promotional Items

Of course, every business is working within a budget, but that does not mean there is any reason to cut corners. When you select promotional items, focus on fewer, higher quality options, than on many cheaper ones made to a lower standard. Quality speaks well for your brand in every context, from your core products and services to the promotional items you choose.

Utility of Promotional Products

Think about the purpose you want your promotional items to serve. How would you like your clients to use your product, while also ensuring that your brand gets continuous promotion? Would they be better with cheap writing materials, or do they need quality water bottles for sport and exercise? Focus on creating products your customers can and will use for a long time to maximize your return on your investment.

Relevance of Promotional Products

Think carefully about who you are selecting products for. They must be relevant both to your business and your target market. Don’t trust guesswork in this matter. Concentrate on your customer base and then choose what will make the most sense for them. If your products don’t appeal to your target market, they will not serve their purpose of brand promotion very well.

Red Iron Brand Solutions is Your Promotional Merchandise Solution

At Red Iron Brand Solutions, we work closely with our clients to design and supply branded merchandise to suit and effectively promote your corporate brand identity. Contact us for more information.