Strong brands use event backdrops to increase brand awareness with their target market. What’s the Difference Between a Banner and a Backdrop Despite what you may have heard when events managers interchange the words, there are distinct differences between backdrops and banners. A Backdrop is fabric installed a frame, providing [...]
One of the best definitions of branding comes from a trade show company who says, “branding is the personality of your business”. Bringing your company’s personality to an event or trade show exhibit boosts brand awareness of your business in today’s ultra-competitive market. Consistent branding needs to be a cornerstone [...]
When it comes to effective marketing tools, custom branded tents certainly earn their stripes – especially as we approach the hopeful spring season of outdoor events and fairs. There are three key factors to be aware of when selecting a customized pop-up tent: #1. Printing on Your Custom Branded Tent [...]
Just a little over a year ago we were beginning to realize that this novel coronavirus was serious! Since then, we have become only too familiar with the “new normal” which, quite frankly, does not feel normal at all. From wearing masks and sanitizing to social distancing and Zoom meetings [...]
Most marketers agree that brands can be positioned in three main ways: product attributes benefits and beliefs values When marketers promote attributes of their product, they run the risk of being copied by competitors, which will result in the brand losing its uniqueness. While there is a space for marketing [...]
Adding Promotional Drinkware to Your Range Promotional drinkware – including reusable bottles and cups – has become a top marketing item in the past few years as consumers have become more concerned with reusing and recycling items in order to protect the earth’s fragile environment. Single use has become a [...]
Every business needs to find a way to be noticed in their industry to be successful. Building brand recognition is vital to thriving in the market. A strong brand is created by showcasing your message and imagery in your sector through events where connections are made with suppliers, customers, and, [...]
You have decided to be a vendor at a marketing event and are excited to show off your products to eager new clients. You’ve used social media to create hype and get people to attend and you’re ready to be a success. The only problem is, how do you stand [...]
Fairs, festivals, exhibitions and expos are an excellent way to build awareness of your brand, engage prospects, and nurture relationships with the public all in one place. The challenge is standing out from all the other exhibitors who want to do exactly the same thing! Let’s take a look [...]
At events like fairs, festivals and trade shows, standing out from the crown is essential to selling your products and services. The display product that has proven most effective and easy to use at these events are banner stand displays. Various other ways of showcasing your brand may come and [...]