Proper event branding contains many elements, including a display design with event marketing products such as pop-up tents and backdrops, customized banners and flags, tablecloths and table covers and hospitality, promotional and giveaway items. A successful event needs to be a memorable experience for all attendees to get the best return on your event investment. When all your prospects buy into your brand, you can generate leads while building credibility and loyalty for your brand.

Red Iron Brand Solutions has over 30 years of experience in the event marketing products industry and is the go-to source for top-quality branded and blank event marketing products. Here we’ll share our experience in how best to set event marketing goals and which Red Iron Brand products you can choose to make your event the talk of the town!

The Ultimate Guide to Setting Powerful Event Marketing Goals  

The ultimate purpose of an event is to create brand awareness, whether hosted by a local business, a corporation or a charitable organization. Companies want to generate sales, corporations want to increase their brand exposure (which will lead to sales) and charities need to increase sponsorship while all of them seek the best return on their investment (ROI). To make your budget go furthest is vital to define your event’s marketing objectives and align them with your brand identity.

What is your brand personality and message? What does your company say, and how does it say it? Your event marketing goals must reflect your company’s values and complement the way your services, products, and brands are advertised. At an event, attendees need to feel the same way they do when interacting with your brand outside the festival, tradeshow, conference or seminar, but in a unique way that is tailored to the event.

Use SMART goals to give your event marketing a clear focus, and clarify what you want to achieve. SMART stands for Specific, Measurable, Achievable, Relevant and Time-based.

Specific. Be specific about what you want to achieve. Consider why you are holding an event, when and where it will take place, who your audience is, who will form the team representing the company, and what you want to achieve at the event.

Measurable. How will you measure the success of your event? Do you want to generate a hundred leads, meet 20 potential clients, or have 80 conference attendees carry your brand’s custom tote bags around the event and afterward?

Achievable. Whichever goals you set must be achievable given your budget, staff numbers, and available timeline. Setting unrealistic goals is counter-productive to the business and all involved. 

Relevant. Create event goals that reflect the overall business goals. If your company wants to target new customers in a specific industry, your event target audience and marketing must reflect this.

Time-based. Every goal must have a timeline by which to achieve it. If you want to generate 100 leads at a 4-day conference, your group must get at least 25 business leads each day.

Highlight Your Brand Presence with Customized Pop-Up Tents 

Pop up tentsImagine your custom pop-up tent is on a marathon route where your team hands refreshments to the runners. The tent is strategically placed where most runners start to get tired and need a bit of energy to continue. Regular runners know they will find just the right drink at your tent while your encouraging and enthusiastic events team cheers them on. Runners will look for your tent and share the information with newcomers. Your customized pop-up tent successfully highlighted your brand presence.

Red Iron Brand has a range of pop-up tents that are easy to transport in a wheeled carry bag. The tents have durable aluminum frames with waterproof canopies that are UV-protected and flame-resistant. They are easy to set up and take down. All tents have eight fully customizable surfaces for your logo, artwork, or branding. Our range of sizes and styles to meet any need, large or small, includes the following:

We can create back and side walls for your branded pop-up tent with mirror images on the reverse side. The walls are connected to the tent with hook and loop attachments. Do you want a half-wall? Our half-walls come with an insertable pole to keep the wall straight.

Pop-up tents are practical event branding products that look professional and provide protection from the elements for potential clients and the marketing team. Durable, re-usable tents are a long-term investment you can use with other event items, such as rectangular, blade or teardrop feather flags to lead consumers to your brand display. Your brand will be instantly recognizable to event attendees, their supporters, and passersby.

The Impact of Custom Tablecloths & Throws for Event Marketing  

branded table coversDon’t just put any old folding table in your booth. This can project a less than professional, shoddy appearance to your prospects. Customized tablecloths always look neat and present your brand in a smart and professional way. Current and potential customers will see you made an effort to cover your events’ tables, tie them to your branding and subconsciously associate your products and services with the same high standards. Cotton and linen tablecloths are perfect for seated dining occasions. For business events, you need table covers and runners that are easy to clean while maintaining the vibrancy of your artwork, logo, or other branding.

At Red Iron Brand, we understand the importance of making a lasting impression with eye-catching table covers and throws. Our waterproof table cover is a good choice at any outdoor event or when your team hands water out at a marathon, and you can reuse it for the drinks table at a cocktail event. It is also stain and oil-resistant to last for years. Is your event in a windy area? We can brand a stretch table cover with reinforced leg cups for you. When exhibit space is limited at a trade exhibition or for a cocktail event, use custom stretch round table covers from Red Iron Brand.

Is one of your brand values sustainability? We use only eco-friendly inks on our tablecloths, and although the fabric is a polyester poplin, it passes NFPA710 flame retardant testing. All table covers are wrinkle-resistant and can be machine-washed, pressed, steamed or dry-cleaned. Stretch, fitted, and flat table covers are convenient elements to use when you want to create an experience for consumers or attendees visiting your company’s event stand. Use their 360° coverage to display a custom image or present your logo in a repeat pattern for a sophisticated look.

Some events require subtle marketing, for example at elegant fundraising events or museum exhibitions where you want to show your company’s commitment to the cause but let the organization being highlighted shine through. In this case, you want your company to look sophisticated and professional, not garish and self-promotional. A blank table cover with a branded table runner from Red Iron Brand Solutions can be just the ticket for this kind of event branding.

The Power of Custom Tote Bags in Event Marketing  

Heavy Canvas Tote Bag in color 13.25″ W x 15.75″ H x 3.5″

Heavy Canvas Tote Bag in color 13.25″ W x 15.75″ H x 3.5″

Customized tote and messenger bags are a practical way to create a lasting impression at events such as trade shows and conferences. When your custom promotional merchandise is high quality and the design is eye-catching and original, it will become the must-have item of the event!

Red Iron Brand Solutions carries a range of quality 100% cotton canvas tote bags perfect for your next event. The tote bags are shoulder-size, durable, and stylish. We offer them with grommeted-style handles for a fashionable look or with standard straps. Our two-tone deluxe tote bags have an extra pocket on the outside for quick access to business cards or conference lanyards. They have a natural look, and you can select black, royal blue, navy, or red colored straps for your event.

Custom tote bags are an effective audience engagement tool that people will use after the event, exposing your brand to even more people over time. Make the effort to create a design people will find appealing at the event and thereafter. If appropriate to the occasion, design something humorous or choose a printed meme that makes people laugh. They will immediately share it with their followers and friends on social media and be happy carrying it around after the event. Your custom event tote bag can also have a nostalgic theme tailored to your brand identity. Whichever design you choose, it must reflect your brand’s values and identity. Consumers should feel they are interacting with your brand at the event as an extension of their brand interactions on other occasions.

Appealing tote bags will be reused after an event in the most creative ways. Some people will use them as a sustainable shopping bag, while others take them to the beach. Quality, well-designed custom tote bags will expose your brand for as long as the recipients have them.

A Guide to Choosing Custom Feather Flags and Advertising Flags   

The presence of customized feather flags draws attention and makes a statement. They are the ideal event branding item for outdoor advertising at sporting events. Have a retail location you want to add some excitement and movement to attract visitors? Flags are the perfect vehicle. Do you want to entice visitors to your new museum display or wine launch? Line the road or pathway with promotional flags, and you will tempt visitors to stop at your venue. Red Iron Brand Solutions offers three types of feather flags as part of our banners and flags collection: Blade Feather Flags, Teardrop Flags, and Rectangle Feather Flags. They are available in various sizes and include a free carry case.

Every business wants to create maximum impact with their marketing efforts for increased sales and a decent return on investment. How do you develop a striking design for your promotional advertising flags? The design colors and font should be easy to read at a distance. Leave sufficient white space between your design elements to draw the attention of passersby. They will notice what is truly important – your message. Red Iron Brand feather flags are available in a single or double-sided print. Choose custom marketing flags for an event to drive traffic to your brand.

Safety is always a concern at outdoor events. Our feather flags include a premium pole kit with a rotating ground stake, and an optional spider base with a water bag, when you want to ensure your flag is well-staked. Red Iron Brand makes flags from UV-protected fabric with reinforced stitching so they will last even when exposed to all kinds of weather. Whether you call them feather flags, advertising flags or promotional flags, there is nothing subtle about flag advertising. It makes them an excellent branding product for outdoor events.

Crafting Memorable Banners and Backdrops for Trade Shows  

Trade shows are an exciting place to be. You share your brand, products, and services with potential clients and reconnect with current customers. It is also an opportunity to see what your competitors are doing and how you can do it better. Banners and backdrops are vital to a successful trade show display. Use them to create a memorable experience and attendees will remember your brand!

Red Iron Brand Solutions provides the best solutions for our clients and can create the original backdrop you need. What is your event marketing goal for the trade show? Do you want to source customer feedback on a new product, generate leads, or increase your brand exposure in a relatively new market? Whichever it is, you can achieve it with an engaging booth that includes great banners and backdrops.

Use a curved pop fabric backdrop from Red Iron Brand to create an intimate seating area for face-to-face meetings or accentuate your branded banner with lighting. Try the pop-up grid backdrop featuring three-dimensional graphic panels when your trade show allocation includes a display section on the venue’s grounds. You can have a fresh display every day as the panels are interchangeable.

All events need promotional merchandise items. Display some on a subtly-branded table cover against a living wall, and you might be tagged in a social media post or two! How else can you create engagement at the tradeshow and get potential customers to stop at your booth? Alternate a fun but relevant pop fabric backdrop with your logo backdrop, use professional lighting, and share regularly on the expo’s social media platforms. You can also create an interactive space to share more about your products or services.

Red Iron Brand Has The Right Event Branding Products for Your Event Marketing  

Allow Red Iron Brand Solutions to support your trade booth design team with memorable banners and backdrops.

See our premium event products and chat with us online today at https://redironbrand.com/, call us at 800-325-3824 or email us at sales@redironbrand.com to order the quality event branding your company deserves!