If you want to get your brand’s message across efficiently, there’s often no better way to do it than at events promoting your brand with cost-effective retractable banners.

A large banner with a bold and captivating design, simple, memorable text, and eye-catching colors will help you make your business’ statement the right way.

The right marketing on retractable banners can help you attract a passerby’s attention, deliver your message and get them thinking about how your business can solve a problem they might have.

Of course, because they are so effective there can be a large number of marketing banners and ads at any event, making it a challenge to grab and hold the attention of your target audience.

How to Ensure Your Banners Reach Your Target Audience

So, how can you ensure your banners capture your audience’s attention and stand out against competitors?

Not to worry – in this blog post, we’ll cover three useful tips to help you create professional marketing banners.

#1.  Make Sure Your Banners Have a Clear Focal Point

Your retractable banner’s main focal point can be your business logo, a slogan or tag line, an image, or anything else you can imagine that will resonate with your prospects.

Here are a few ways you can highlight certain banner features:

  • Create contrast: If you have a white or black banner, using a bright image or line of text can help those features stand out against the plain background.
  • Stress text: If you want to put the spotlight on a line of text, you can capitalize, bolden, highlight, or underline it to draw attention to it.
  • Increase the size: You can also increase the size of your banner’s focal point. This way, the focal point appears larger than the other features on the banner to grab the viewer’s attention. Once you have their attention, the other elements will support the messaging.

#2. Use Quality Banner Materials

The physical materials you use to design your banner also play a significant role in how people react to it. If you want the finished product to look as professional as possible and have a long life expectancy, you need to consider where the banner will normally “live”. Will it be used mostly inside? Will it be at outdoor events where it may encounter inclement weather? Do you want to use vinyl or fabric? Answers to these questions will determine what material your banner should be made of and how long it will last.

While you’re thinking about where your banner will be most often utilized, think about if it will be seen from both sides. If so, you might want to consider a Double Sided Retractable Banner. This could potentially double the audience who sees your messaging.

You should consult with an experienced retractable banner distributor when deciding on the best materials to use for your banner.

#3. Use High-Quality Images

Including eye-catching photographs, graphics, and artwork on your business banner can help you enhance the banner’s design and grab the attention of potential customers.

When selecting an image, ensure it relates to your business and will leave a lasting impact on viewers. For example, if you own a restaurant, you could have a banner with an image of a mouth-watering pizza or burger near the entrance to your location.

Additionally, ensure you use high-quality images that don’t appear blurry or grainy. It can be difficult to see how an image will look blown up large on a banner just by viewing it on a computer screen.

Unfortunately, most images taken from the internet won’t cut it. Consequently, it might be a good idea to hire professional photographers and digital marketers to get the job done right the first time. No matter how good the camera is on your phone, now’s the time to put it back in your pocket and get a professional to take high resolution images. They’ll have the proper equipment and know-how to get the right lighting and image quality. Be sure to send your banner supplier the correct file format with a high resolution.

Order Your Retractable Banner Today

If you’re ready to invest in professional retractable banners, visit the Red Iron Brand Solutions website – your go-to expert on branded and blank event display marketing products.

We offer custom banner templates that are available in a wide range of attractive designs. Our custom retractable banners are perfect for product displays, trade shows, corporate events, and conventions. You can also add your company’s logo, and other relevant graphics to build brand awareness and attract attention at any business event.

Contact Red Iron Brand Solutions at 1-800-325-3824 to order your professional retractable banner today!

For more information, read Everything You Need to Know About Banners & Backdrops