There are many ways to build your brand identity and many tools you can use to achieve this goal. promotional products like drinkware and tote bags are among the tactics you can utilize in your efforts to create a strong brand identity — one that stays with your customers and builds brand loyalty every time they use the items. How can you use the many options available to you to generate a brand identity that your target audience will never forget?
How Do You Create a Cohesive Brand Identity?
There are a number of steps involved with building a brand identity, and these can be applied universally, regardless of the nature of your business and the tactics you decide to use.
- Step 1: Identify Your Audience – Who is your audience and how do they relate to your brand right now? What will it take to reach them and tell the brand story you want to tell?
- Step 2: Define Your Brand Story – Decide who you are as a brand. What do you provide and what is your unique value proposition (UVP), otherwise known as a Unique Selling Proposition (USP)? Once you have settled on that, think about how you can communicate that story to your prospects. It is not a simple matter of logos and catchphrases. Your branding needs to tell a story that will capture the imagination of your audience.
- Step 3: Make Your Website Look Professional – Whatever else you do, you need to make sure you have an impactful, professional-looking website. Your website is often the first impression your prospects have of your brand. Even if they met you at an event, they are likely to do further research on your company online. Everything else should lead back to the website, so make sure it is impressive.
- Step 4: Choose Your Palette and Design Elements and Stick to Them – Select colors and images that best tell your story, and then implement these across all of your marketing collateral. Keep it consistent. Take your time with this. You don’t want to be regularly changing your brand design often. Your branding will likely be on every piece of material that represents your company: from letterhead to packaging to apparel, signage and even promotional products. You don’t want to be throwing these things out and replacing them all the time. Not only would this be expensive, but you will be starting over to re-create your brand every time you change a single element of your branding. Once you have decided on your brand elements, it’s a good idea to create a “Brand Book” that defines and documents these different colors, logos, images, etc. so that they can be reproduced consistently across all media.
- Step 5: Stand Out and Have a Distinctive Voice – Be absolutely clear on who you are talking to and what you wish to say to them. Choose your brand’s voice and tone carefully. They should reflect your brand’s messaging, as well as the audience to whom you are speaking.
- Step 6: Extend Your Brand Identity to the Experience You Offer — Lastly, make sure that everything you promise in your branding is fulfilled with the products, services and experiences you provide. If your brand does not match your product, you will lose your customers immediately.
What Are the Benefits of Using Promotional Products?
Promotional products should be an integral part of your marketing efforts. Here are some of the top benefits they provide:
- Brand recognition: Promotional products are useful and accessible, and this is the key to their impact. They help you reach the right audience with minimum investment, providing lasting brand recognition and identification.
- Customer retention: Promotional products work as gifts that you can give to your clients to express your gratitude for their patronage. It is a simple but effective way to show your customers that you value them.
- Lead generation: Every time your customer uses your branded product, your visibility multiplies. This increases your reach and reduces your customer acquisition cost.
Why Choose Red Iron Brand Solutions for Your Promotional Products?
At Red Iron Brand Solutions, we design and produce a variety of custom-branded products, from drinkware to tote bags and clothing. We take pride in handling our clients with special care. Our 30 years of experience in the industry allows us to suggest great ideas to our clients. We can help you with effective and memorable promotional products. Call us at 800-325-3824, email us at sales@redironbrand.com or fill out our contact form https://redironbrand.com/contact-us/ for help choosing and creating your custom-made promotional products.
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