Blog
Get Noticed: Tips to Increase Brand Awareness at Events
Events provide an excellent opportunity to increase brand awareness. How can you leverage your next event to boost your brand’s presence and build your target market? Let’s first take a look at what brand awareness actually is and why it matters, then look at some ways to build brand awareness through event marketing. What Is Brand Awareness? Brand awareness refers to the extent to which your target audience is familiar with your brand, understands it and recognizes it. If your target market doesn’t know you exist, it’s difficult to sell them products and services. Establishing brand awareness is crucial in [...]
Types of Events Where You Need Strong Brand Marketing
There are many ways to market your brand, each of which has a place and a function that can help get your company’s message out to your potential customers. Many companies are pouring a lot of their time, energy and budget into digital marketing, which makes sense, considering the rising dominance of search engines, social media, and e-commerce in the world of branding and advertising. However, don’t forget about event marketing. There are several events that you can either stage specifically to market your brand, or that you can use as branding opportunities to increase your awareness in the marketplace. [...]
Branding Elements: Creating a Memorable Brand for Your Event
Developing a brand for your event provides an excellent opportunity for you to create something new for your business’s brand while giving your audience a unique and cohesive new story. An event brand is an extension of your business’s brand that tells a clear story about your brand’s participation at the event. An event brand is built from a number of elements that come together to form the story you are trying to tell. What are these branding elements? Read on to find out what goes into building your brand DNA. The Foundation of Your Event Brand Your event brand [...]
What Is Event Branding, and Why Does it Matter?
In a highly competitive economy marked by endless choice, branding is the key to making any product or service stand out from the competition. Branding is what gives a business a unique appeal and helps it stand out from other businesses selling similar products and services. Most businesses are aware of the importance of generating good branding at the time of launching the business, introducing a new product or service, or to remain relevant and competitive in both online and brick-and-mortar commerce spheres. However, one area that often gets overlooked is effectiveness of event branding. Event branding creates cohesion, recognizability [...]
Why You Need Stretch & Branded Hospitality Covers
Stretch covers are the perfect solution for covering tables, chairs, and other hospitality products while giving you the opportunity to market your brand. You can find everything you need to know about blank and branded stretch covers in this blog post. What Are Stretch Covers and How You Can Use Them Think back to the last time you hosted or participated in an outdoor event. One minute you’re setting up and getting everything on your table laid out perfectly, and the next, you are in a war with the wind trying to keep your tablecloth from flying away. So, we [...]
The Biggest Misconception of Stretch Table & Chair Covers
A misconception about stretch table covers and dining chair covers that we frequently encounter is that one size fits all. In reality, stretch covers are more often than not custom made to ensure a sleek fit. What makes standard solution different than custom covers is that the cover is the fabric is tailored to each individual size of table or chair and can be imprinted with your design. One Size Fits All… Not! While many people think that stretch covers are one size fits-all, they're actually customized to fit the exact size table for which they're intended. Just as there [...]