Blog
Branding Elements: Creating a Memorable Brand for Your Event
Developing a brand for your event provides an excellent opportunity for you to create something new for your business’s brand while giving your audience a unique and cohesive new story. An event brand is an extension of your business’s brand that tells a clear story about your brand’s participation at the event. An event brand is built from a number of elements that come together to form the story you are trying to tell. What are these branding elements? Read on to find out what goes into building your brand DNA. The Foundation of Your Event Brand Your event brand [...]
What Is Event Branding, and Why Does it Matter?
In a highly competitive economy marked by endless choice, branding is the key to making any product or service stand out from the competition. Branding is what gives a business a unique appeal and helps it stand out from other businesses selling similar products and services. Most businesses are aware of the importance of generating good branding at the time of launching the business, introducing a new product or service, or to remain relevant and competitive in both online and brick-and-mortar commerce spheres. However, one area that often gets overlooked is effectiveness of event branding. Event branding creates cohesion, recognizability [...]
Why You Need Stretch & Branded Hospitality Covers
Stretch covers are the perfect solution for covering tables, chairs, and other hospitality products while giving you the opportunity to market your brand. You can find everything you need to know about blank and branded stretch covers in this blog post. What Are Stretch Covers and How You Can Use Them Think back to the last time you hosted or participated in an outdoor event. One minute you’re setting up and getting everything on your table laid out perfectly, and the next, you are in a war with the wind trying to keep your tablecloth from flying away. So, we [...]
The Biggest Misconception of Stretch Table & Chair Covers
A misconception about stretch table covers and dining chair covers that we frequently encounter is that one size fits all. In reality, stretch covers are more often than not custom made to ensure a sleek fit. What makes standard solution different than custom covers is that the cover is the fabric is tailored to each individual size of table or chair and can be imprinted with your design. One Size Fits All… Not! While many people think that stretch covers are one size fits-all, they're actually customized to fit the exact size table for which they're intended. Just as there [...]
The Benefits of Custom Trash Can Covers for Your Events
While trash cans are often not something you think about when designing your booth, they shouldn’t be. Nothing turns off a potential customer like a disgusting trash can spoiling the design and professional atmosphere you’ve invested countless time and money into creating at your event booth. But it doesn’t have to be this way. Trash bin covers are invaluable tools if you want to protect your investment in your booth and uplift any social environment. When you think about planning an event, glamorous images are the first that pop up, right? Who knew that waste management would take up so [...]
Should You Use Branded Table Covers & Throws at Events?
Branded table covers and throws are more than just any old piece of fabric. Tablecloths can be used for a variety of functions and serve a multitude of purposes. The most basic use of a tablecloth is to protect the surface of a table from spills and scratches, but this is not the only way to use them and not the only benefit they can provide. Here are the top four reasons why you should use custom table covers and throws at business conventions, outdoor events, job fairs, and other special events: #1. Table Covers & Throws Create a Long-Lasting [...]