Blog

Exhibiting at a trade show or other event is potentially an excellent decision for your business, but it isn’t enough just to attend. Once you have booked your place you need to make sure that people will actually visit your booth. It’s important to make the most of your investment in exhibit space. Setting up a trade show booth that draws visitors is not as difficult as you think. It requires a little creative thought and some help from a branding expert or two. Here are some great tips to help you set up an attractive and memorable trade show [...]

Events provide an excellent opportunity to increase brand awareness. How can you leverage your next event to boost your brand’s presence and build your target market? Let’s first take a look at what brand awareness actually is and why it matters, then look at some ways to build brand awareness through event marketing. What Is Brand Awareness? Brand awareness refers to the extent to which your target audience is familiar with your brand, understands it and recognizes it. If your target market doesn’t know you exist, it’s difficult to sell them products and services. Establishing brand awareness is crucial in [...]

There are many ways to market your brand, each of which has a place and a function that can help get your company’s message out to your potential customers. Many companies are pouring a lot of their time, energy and budget into digital marketing, which makes sense, considering the rising dominance of search engines, social media, and e-commerce in the world of branding and advertising. However, don’t forget about event marketing. There are several events that you can either stage specifically to market your brand, or that you can use as branding opportunities to increase your awareness in the marketplace. [...]

Developing a brand for your event provides an excellent opportunity for you to create something new for your business’s brand while giving your audience a unique and cohesive new story. An event brand is an extension of your business’s brand that tells a clear story about your brand’s participation at the event. An event brand is built from a number of elements that come together to form the story you are trying to tell. What are these branding elements? Read on to find out what goes into building your brand DNA. The Foundation of Your Event Brand  Your event brand [...]

In a highly competitive economy marked by endless choice, branding is the key to making any product or service stand out from the competition. Branding is what gives a business a unique appeal and helps it stand out from other businesses selling similar products and services. Most businesses are aware of the importance of generating good branding at the time of launching the business, introducing a new product or service, or to remain relevant and competitive in both online and brick-and-mortar commerce spheres. However, one area that often gets overlooked is effectiveness of event branding. Event branding creates cohesion, recognizability [...]