Banners are a fantastic advertising and branding tool that can be used by small and large businesses alike. By using branded banner stands and backdrops for your business, you’ll be able to stand out from the crowd and communicate your company’s brand and message at large events to attract potential customers.
Branded banners and backdrops are available in various sizes so you can choose the best type of advertising for the event at which your business is exhibiting. Additionally, the right type of banner can make a lasting impression on your customers and help your business make the connections that turn into sales and revenue.
4 Reasons Banners & Backdrops Are Effective
Here are four other reasons why banners are an effective form of advertising:
#1. Banners & Backdrops are Inexpensive Advertising Vehicles
Unlike social media ads, billboards, and TV ads, banners ads are affordable marketing tools with a long shelf life that are also incredibly easy to set up, take down and transport.
Another benefit of using a custom banner or backdrop is that they are easy to create. Standard models are available – all you need to add is your company name, logo, trademark, and message. And as an established business, you should already have all this information on hand. As a result, you’ll just need to send the graphics to your banner company to get the job done.
#2. Banners and Backdrops Make and Impression That Can’t Be Missed
Banners and backdrops can be used by local businesses and to draw attention to a business at larger trade shows. Banners and backdrops are effective marketing tools that can draw attention to your business immediately, from across a room or outdoor event. Potential customers can get to know your company right from the get-to since the name, logo, and slogan can be seen from a distance.
Additionally, large banners and backdrops can be used for announcements like clearance sales, a store opening, and more. Smaller retractable banner stands can be used for a new product launch or a brief promotional message.
#3. Banners & Backdrops Reinforce Your Company Brand & Image
Banners and backdrops are great tools to reinforce a business’ image, product, and brand.
Whether your business only exhibits once or twice a year or has a full schedule of weekly or monthly events business events, conventions, trade shows, and local fundraising events, it’s crucial to have a business banner. Your banners and backdrops will reinforce and remind your prospects and customers of your brand and build a connection with it.
Moreover, banners and backdrops can help your company establish business connections since regular participants at these events will regularly come across your banner and make your company familiar. This is a great way to attract B2B business opportunities.
And if a customer or business did work with you and enjoyed your product or service, they will see your banner and immediately remember you and their experience with you. And who knows, this might lead to some word-of-mouth opportunities as well!
#4. Banners & Backdrops Are Reusable
Unlike investing in marketing teams or disposable social media ads, banners and backdrops are a one-time expense. You don’t pay for them week after week like other advertising vehicles. You can re-use your banners for other events and put them in storage until the next one. Alternatively, you can display your banners around your company’s physical location or store. This helps further reinforce your messaging to existing customers and clients.
Retractable banner stands and most backdrops are portable and lightweight, meaning one person can easily set them up, take them down and carry them to the next promotional event or trade show.
Outdoor banners are also incredibly durable and can withstand harsh weather conditions. In fact, when properly maintained, most banners can last up to six years before they start showing their age.
Ready to Invest in High Quality Banners and Backdrops?
If you’re ready to invest in high-quality new banners, visit the Red Iron Brand Solutions website – the go-to expert on branded and blank event display marketing products.
We offer custom banner and backdrop options that are available in a wide range of designs. You can add your company’s logo, graphics, and other relevant information to build brand awareness and stand out from the competition at trade shows.
Our custom banners are perfect for product displays, trade shows, corporate events, conventions and any other event where you want to make a statement.
Contact us today at 800-325-3824 for a free quote on your custom professional quality banner or backdrop for your business.
For more information, read Everything You Need to Know About Banners & Backdrops