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Your next trade show is coming up and everything is falling slowly into place as it always does: stock, check; banners, check; digital displays, check. There’s just one thing missing - a striking, customized, boldly branded tabletop cover. A good tabletop cover is a central part of your trade show display. Your overhead banners attract people to your stall from a distance. But, your tabletop cover draws the eye from close up. Perhaps they’re visiting your neighbor’s stall and they happen to glance over. A well-designed tabletop cover will grab them at that point, as long as it has strong [...]

According to Entrepreneur.com, exhibitions are “the most effective marketing tool for SMEs.” Because they encompass a wide range of business development functions – from marketing to market research to recruiting – exhibitions are a cost-effective tool. Investing in a portable outdoor exhibition stand gives you a channel through which to engage potential clients whose habits and expectations change as new trends are embraced. Valuable Attract valuable new and returning business while providing necessary shade at outdoor events. The best options are constructed from water-, fade-, and flame-resistant materials. A portable design makes it easy to grab every opportunity to advertise [...]

Whether your business is B2B or B2C, high-quality event marketing is a powerful channel to promote your product, brand or service through with live experiences. At its core, marketing is communication. It is the ability to clearly convey a message at the opportune time. Live events provide the opportunity for one to connect directly with stakeholders and clearly communicate their message. It’s no wonder that event marketing continues to grow as one of the most important marketing strategies for today’s big companies. What is Event Marketing? Event marketing is regarded by most marketers as their most effective marketing channel to [...]

The aim of being at a trade show is to entice potential customers into your booth so that you can engage with them and eventually sign them up. But the first step will not even happen if your booth is bland. Innovations in digital printing over the past twenty years have changed the way we decorate booths. It is no longer sufficient to have a logo stuck onto your booth’s walls here and there. You need high definition digital backdrops to give your stand that WOW factor that catches people’s attention and gets them into your booth. Make a Worthy [...]

You’ve booked your booth at the upcoming trade show and you are sure that your incredible product will be a hit. But, what can you do to entice people to your booth, keep them engaged and lead to action? Floor space at a trade show does not come cheap and you need to see a return on your investment (ROI). Here’s a handy 10-point checklist to help you maximize on that ROI: ⦁ Establish a friendly relationship with the show’s organizer or manager. You’ll be glad you did in times of crisis. And also, this could put you in a [...]

In-person communication is the ultimate method for creating and nurturing relationships. In the world of marketing, one of the best ways to accomplish this is through event marketing. What Is Event Marketing? Event marketing can be defined as “the activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair or concert) to promote a product, cause or organization.” The events may be varied – from a conference or pop-up shop to a tradeshow or sponsored sporting event. But, the goal is the same, namely to engage both existing and potential [...]