One of the most important aspects of your event marketing materials, aside from well-designed, eye-catching canopies and backdrops, is a beautiful, well-fitted, custom-printed table cover. You can’t just use any tablecloth if you hope to make an impression on your prospects and customers. For maximum marketing impact, it is important to invest in table covers that are custom-designed for your brand and made to measure.

Importance of Custom Table Covers for Trade Shows

A generic tablecloth that is either too small or too large for your tables, and that has not been specially designed for your marketing purposes, will have an adverse effect on your marketing efforts. It may seem a small detail, but when it comes to marketing, every detail matters. A custom table cover that is tailor-made for your display offers more than just aesthetic value. Its design will help draw people to your booth. Custom sizing and design also reflect favorably on you and your brand, showing that you care about details, and that you take care to ensure that you use the best materials and the best design in everything you do. If you are prepared to take such care with the slightest detail in your marketing campaigns, you are likely to show just as much care when it comes to your products and services.

However, there are also practical considerations: custom table covers are durable, reusable and easy to transport, which makes them a smart investment.

Accurate Table Cover Measurements for the Perfect Fit

Trade show table covers are made to measure for a variety of standard and non-standard trade show tables. In order to ensure that your tablecloths fit your trade show tables, your first step will be to know the exact size of the tables you will be using. Generally speaking, trade shows use tables of standard 4’, 6’ and 8’ lengths. The complete measurements of these tables are usually as follows:

  • 24” wide by 48” long by 29” tall for 4ft tables
  • 30” wide by 72” long by 29” tall for 6ft tables
  • 30” wide by 96” long by 29” tall for 8ft tables

It is possible that your tables are not made to these standard dimensions, so try to get access to your tables beforehand (if you are not supplying your own) and measure them. IF you let us know which table size you are working with, we can provide custom-printed tablecloths to suit your needs.

Measuring Tips for Printed Table Covers for Trade Shows

When you order your fitted table covers, we will need the following dimensions:

  • The length and width of the tabletop
  • The height from the floor to the tabletop

If the table is round, simply measure the diameter of the tabletop instead of the length and width.

Common Measurement Mistakes to Avoid for Branded Table Covers

We want your table cover to fit perfectly, so it is vital that we get accurate measurements from you. To help you make your measurements perfect, avoid these common mistakes:

  • Don’t ignore the table edges. Measure the outermost edges of the table to get the full length and width. If there is a lip or overhang on the edge of the table, remember to take those into account.
  • Don’t use a rigid measuring device such as a ruler or a steel tape measure. Instead, opt for a soft, flexible tape measure like those used in the clothing and textiles industries.
  • Don’t try to take measurements on your own. Ask someone to help you measure the table. You will probably need one person to hold the tape down on one end of the table while you record the measurements on the other end.
  • Don’t assume that all tables must be measured in the same way. Take the shape of the table into account.  Square, rectangular, oval, and round tables must each be measured in different ways.
  • Don’t ignore the drop length. When you measure for your tablecloth, remember to consider the desired length of the drop. Otherwise, the cloth may either be too short, or create untidy piles of fabric on the floor around the table.

At Red Iron Brand Solutions, we work closely with our clients to design and supply branded pop-up tents, banners and backdrops, printed table covers, stretch chair back covers as well as other hospitality and giveaway materials to create an unforgettable marketing event set-up. Contact us for more information or shop in our online store.