Blog

Do you want to know how to increase the effectiveness of your event marketing campaigns and make a lasting impression on your target audience? Including custom-branded products in your event promotions. This is a powerful proven tactic to help you achieve your event marketing goals. Custom-branded products increase brand exposure, encourage interaction, and ultimately increase your event marketing Return On Investment by using the power of promotional products. This comprehensive article will review all the different ways you can use custom-branded merchandise to promote your next event. How to Boost Your Event Marketing ROI with Custom Branded Products A potent [...]

Who doesn’t love receiving gifts? But what’s even better is a whole bag of gifts! Make your next event swag bag really special by paying attention to the persona of your prospective recipient as well as the message you are trying to convey. #1. Custom Branded Products Raise Brand Awareness Custom branded products in event swag bags leave lasting impressions on your target audience. Presenting customers or prospective customers with a goodie bag of free items creates a positive interaction between the company and the recipient and makes then feel good about your company and your brand. Every single item [...]

Event marketing is a strategy that savvy marketers use to encourage personal engagement to promote their brand, product, or service. Whether your event is in-person or online, event marketing offers unique marketing opportunities to participate in or even host events of all sizes with infinite reach. It is a fantastic way to connect with your target audience in a personal way that encourages an ongoing business relationship. Promotional products can be an exceptionally valuable tool in this domain. Giving away branded merchandise at an event enables you to provide attendees with a practical item, while increasing your brand’s visibility at [...]

Promotional items give your event longevity by going home with the attendees and being used over and over again, keeping your brand visible to both the original attendee and everyone they are exposed to as they use the item. There are so many exciting options available to be customized and used as promotional items today. When planning your next event, consider some of these great custom branded product ideas. Read on for some ideas that have proven to be very popular in 2023. Customized Drinkware Drinkware has become a sought-after promotional product. According to the ASI Global Ad Impressions Study, [...]

Customers expect companies to tailor products and services specifically to meet their personal needs. They want the perfect combination of utility, brand identity and aesthetic appeal to gain their trust and brand loyalty. When it comes to branded promotional products like drinkware and tote bags, customer expectations are just as high as they are for the products you sell. Consumers have companies trying to sell things to them constantly and you need to understand how to make your promotional products stand out from the crowd. Perhaps, more importantly, you should understand WHY they stand out. What makes your prospects appreciate [...]

There are many ways to build your brand identity and many tools you can use to achieve this goal. promotional products like drinkware and tote bags are among the tactics you can utilize in your efforts to create a strong brand identity -- one that stays with your customers and builds brand loyalty every time they use the items. How can you use the many options available to you to generate a brand identity that your target audience will never forget? How Do You Create a Cohesive Brand Identity? There are a number of steps involved with building a brand [...]