Blog
Company Swag: Keeping Your Team and Customers Interested
Are you considering the pros and cons of investing in company giveaways, also known as “swag”? It is a very effective and attractive way to market your business, but is it really worth the investment? You will be able to reach more customers, increase brand awareness, and you can even boost employee engagement. You are by no means limited in terms of the products you can use as part of your company swag marketing campaigns. Branded drinkware, tote bags, clothing, sleep masks, gym gear - you name it. By combining functionality with branding and aesthetic appeal you can powerfully promote [...]
Setting Up a Trade Show Booth People Will Want to Visit
Exhibiting at a trade show or other event is potentially an excellent decision for your business, but it isn’t enough just to attend. Once you have booked your place you need to make sure that people will actually visit your booth. It’s important to make the most of your investment in exhibit space. Setting up a trade show booth that draws visitors is not as difficult as you think. It requires a little creative thought and some help from a branding expert or two. Here are some great tips to help you set up an attractive and memorable trade show [...]
Get Noticed: Tips to Increase Brand Awareness at Events
Events provide an excellent opportunity to increase brand awareness. How can you leverage your next event to boost your brand’s presence and build your target market? Let’s first take a look at what brand awareness actually is and why it matters, then look at some ways to build brand awareness through event marketing. What Is Brand Awareness? Brand awareness refers to the extent to which your target audience is familiar with your brand, understands it and recognizes it. If your target market doesn’t know you exist, it’s difficult to sell them products and services. Establishing brand awareness is crucial in [...]
What Is Event Branding, and Why Does it Matter?
In a highly competitive economy marked by endless choice, branding is the key to making any product or service stand out from the competition. Branding is what gives a business a unique appeal and helps it stand out from other businesses selling similar products and services. Most businesses are aware of the importance of generating good branding at the time of launching the business, introducing a new product or service, or to remain relevant and competitive in both online and brick-and-mortar commerce spheres. However, one area that often gets overlooked is effectiveness of event branding. Event branding creates cohesion, recognizability [...]
Why You Need Stretch & Branded Hospitality Covers
Stretch covers are the perfect solution for covering tables, chairs, and other hospitality products while giving you the opportunity to market your brand. You can find everything you need to know about blank and branded stretch covers in this blog post. What Are Stretch Covers and How You Can Use Them Think back to the last time you hosted or participated in an outdoor event. One minute you’re setting up and getting everything on your table laid out perfectly, and the next, you are in a war with the wind trying to keep your tablecloth from flying away. So, we [...]
The Biggest Misconception of Stretch Table & Chair Covers
A misconception about stretch table covers and dining chair covers that we frequently encounter is that one size fits all. In reality, stretch covers are more often than not custom made to ensure a sleek fit. What makes standard solution different than custom covers is that the cover is the fabric is tailored to each individual size of table or chair and can be imprinted with your design. One Size Fits All… Not! While many people think that stretch covers are one size fits-all, they're actually customized to fit the exact size table for which they're intended. Just as there [...]