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Blog2023-03-27T10:00:50-04:00

Blog

The Psychology of Custom Branded Products: Why They Work

Customers expect companies to tailor products and services specifically to meet their personal needs. They want the perfect combination of utility, brand identity and aesthetic appeal to gain their trust and brand loyalty. When it comes to branded promotional products like drinkware and tote bags, customer expectations are just as high as they are for the products you sell. Consumers have companies trying to sell things to them constantly and you need to understand how to make your promotional products stand out from the crowd. Perhaps, more importantly, you should understand WHY they stand out. What makes your prospects appreciate [...]

Creating a Cohesive Brand Identity with Promotional Products

There are many ways to build your brand identity and many tools you can use to achieve this goal. promotional products like drinkware and tote bags are among the tactics you can utilize in your efforts to create a strong brand identity -- one that stays with your customers and builds brand loyalty every time they use the items. How can you use the many options available to you to generate a brand identity that your target audience will never forget? How Do You Create a Cohesive Brand Identity? There are a number of steps involved with building a brand [...]

How to Boost Your Event Marketing ROI with Custom Branded Products

No event marketing campaign is ever complete without a great selection of custom-branded products to giveaway at your booth. The right branded gift in the hands of the right visitor will help keep your brand top of mind and make it more likely that they will come back to you. However, buying branded products is not something to be done lightly. You need to choose carefully and make sure you get the most value for your money. Consider your target audience and choose your branded items to suit their specific interests. Here are some expert tips to help you boost [...]

The Only Event Branding Guide You Will Ever Need

Use this promotional event branding guide to find out everything you need to know about branding an event -- from the planning to the execution and everything in between. Planning Your Promotional Event Branding Planning and producing an event requires a lot of time, energy and money. It is important that your event branding is the foundation of your event planning so that attendees will be in no doubt as to who is speaking to them. When your event branding is cohesive and coherent, your event will be memorable for the guests and successful for the hosts. That’s what makes [...]

Company Swag: Keeping Your Team and Customers Interested

Are you considering the pros and cons of investing in company giveaways, also known as “swag”? It is a very effective and attractive way to market your business, but is it really worth the investment? You will be able to reach more customers, increase brand awareness, and you can even boost employee engagement. You are by no means limited in terms of the products you can use as part of your company swag marketing campaigns. Branded drinkware, tote bags, clothing, sleep masks, gym gear - you name it. By combining functionality with branding and aesthetic appeal you can powerfully promote [...]

Setting Up a Trade Show Booth People Will Want to Visit

Exhibiting at a trade show or other event is potentially an excellent decision for your business, but it isn’t enough just to attend. Once you have booked your place you need to make sure that people will actually visit your booth. It’s important to make the most of your investment in exhibit space. Setting up a trade show booth that draws visitors is not as difficult as you think. It requires a little creative thought and some help from a branding expert or two. Here are some great tips to help you set up an attractive and memorable trade show [...]

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