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How to Boost Your Event Marketing ROI with Custom Branded Products
No event marketing campaign is ever complete without a great selection of custom-branded products to giveaway at your booth. The right branded gift in the hands of the right visitor will help keep your brand top of mind and make it more likely that they will come back to you. However, buying branded products is not something to be done lightly. You need to choose carefully and make sure you get the most value for your money. Consider your target audience and choose your branded items to suit their specific interests. Here are some expert tips to help you boost [...]
The Only Event Branding Guide You Will Ever Need
Use this promotional event branding guide to find out everything you need to know about branding an event -- from the planning to the execution and everything in between. Planning Your Promotional Event Branding Planning and producing an event requires a lot of time, energy and money. It is important that your event branding is the foundation of your event planning so that attendees will be in no doubt as to who is speaking to them. When your event branding is cohesive and coherent, your event will be memorable for the guests and successful for the hosts. That’s what makes [...]
Company Swag: Keeping Your Team and Customers Interested
Are you considering the pros and cons of investing in company giveaways, also known as “swag”? It is a very effective and attractive way to market your business, but is it really worth the investment? You will be able to reach more customers, increase brand awareness, and you can even boost employee engagement. You are by no means limited in terms of the products you can use as part of your company swag marketing campaigns. Branded drinkware, tote bags, clothing, sleep masks, gym gear - you name it. By combining functionality with branding and aesthetic appeal you can powerfully promote [...]
Setting Up a Trade Show Booth People Will Want to Visit
Exhibiting at a trade show or other event is potentially an excellent decision for your business, but it isn’t enough just to attend. Once you have booked your place you need to make sure that people will actually visit your booth. It’s important to make the most of your investment in exhibit space. Setting up a trade show booth that draws visitors is not as difficult as you think. It requires a little creative thought and some help from a branding expert or two. Here are some great tips to help you set up an attractive and memorable trade show [...]
Get Noticed: Tips to Increase Brand Awareness at Events
Events provide an excellent opportunity to increase brand awareness. How can you leverage your next event to boost your brand’s presence and build your target market? Let’s first take a look at what brand awareness actually is and why it matters, then look at some ways to build brand awareness through event marketing. What Is Brand Awareness? Brand awareness refers to the extent to which your target audience is familiar with your brand, understands it and recognizes it. If your target market doesn’t know you exist, it’s difficult to sell them products and services. Establishing brand awareness is crucial in [...]
Types of Events Where You Need Strong Brand Marketing
There are many ways to market your brand, each of which has a place and a function that can help get your company’s message out to your potential customers. Many companies are pouring a lot of their time, energy and budget into digital marketing, which makes sense, considering the rising dominance of search engines, social media, and e-commerce in the world of branding and advertising. However, don’t forget about event marketing. There are several events that you can either stage specifically to market your brand, or that you can use as branding opportunities to increase your awareness in the marketplace. [...]