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Innovative Custom Branded Product Ideas for Your Next Event
Promotional items give your event longevity by going home with the attendees and being used over and over again, keeping your brand visible to both the original attendee and everyone they are exposed to as they use the item. There are so many exciting options available to be customized and used as promotional items today. When planning your next event, consider some of these great custom branded product ideas. Read on for some ideas that have proven to be very popular in 2023. Customized Drinkware Drinkware has become a sought-after promotional product. According to the ASI Global Ad Impressions Study, [...]
The Psychology of Custom Branded Products: Why They Work
Customers expect companies to tailor products and services specifically to meet their personal needs. They want the perfect combination of utility, brand identity and aesthetic appeal to gain their trust and brand loyalty. When it comes to branded promotional products like drinkware and tote bags, customer expectations are just as high as they are for the products you sell. Consumers have companies trying to sell things to them constantly and you need to understand how to make your promotional products stand out from the crowd. Perhaps, more importantly, you should understand WHY they stand out. What makes your prospects appreciate [...]
Creating a Cohesive Brand Identity with Promotional Products
There are many ways to build your brand identity and many tools you can use to achieve this goal. promotional products like drinkware and tote bags are among the tactics you can utilize in your efforts to create a strong brand identity -- one that stays with your customers and builds brand loyalty every time they use the items. How can you use the many options available to you to generate a brand identity that your target audience will never forget? How Do You Create a Cohesive Brand Identity? There are a number of steps involved with building a brand [...]
How to Boost Your Event Marketing ROI with Custom Branded Products
No event marketing campaign is ever complete without a great selection of custom-branded products to giveaway at your booth. The right branded gift in the hands of the right visitor will help keep your brand top of mind and make it more likely that they will come back to you. However, buying branded products is not something to be done lightly. You need to choose carefully and make sure you get the most value for your money. Consider your target audience and choose your branded items to suit their specific interests. Here are some expert tips to help you boost [...]
The Only Event Branding Guide You Will Ever Need
Use this promotional event branding guide to find out everything you need to know about branding an event -- from the planning to the execution and everything in between. Planning Your Promotional Event Branding Planning and producing an event requires a lot of time, energy and money. It is important that your event branding is the foundation of your event planning so that attendees will be in no doubt as to who is speaking to them. When your event branding is cohesive and coherent, your event will be memorable for the guests and successful for the hosts. That’s what makes [...]
Company Swag: Keeping Your Team and Customers Interested
Are you considering the pros and cons of investing in company giveaways, also known as “swag”? It is a very effective and attractive way to market your business, but is it really worth the investment? You will be able to reach more customers, increase brand awareness, and you can even boost employee engagement. You are by no means limited in terms of the products you can use as part of your company swag marketing campaigns. Branded drinkware, tote bags, clothing, sleep masks, gym gear - you name it. By combining functionality with branding and aesthetic appeal you can powerfully promote [...]