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Innovative Custom Branded Product Ideas for Your Next Event
Promotional items give your event longevity by going home with the attendees and being used over and over again, keeping your brand visible to both the original attendee and everyone they are exposed to as they use the item. There are so many exciting options available to be customized and used as promotional items today. When planning your next event, consider some of these great custom branded product ideas. Read on for some ideas that have proven to be very popular in 2023. Customized Drinkware Drinkware has become a sought-after promotional product. According to the ASI Global Ad Impressions Study, [...]
The Psychology of Custom Branded Products: Why They Work
Customers expect companies to tailor products and services specifically to meet their personal needs. They want the perfect combination of utility, brand identity and aesthetic appeal to gain their trust and brand loyalty. When it comes to branded promotional products like drinkware and tote bags, customer expectations are just as high as they are for the products you sell. Consumers have companies trying to sell things to them constantly and you need to understand how to make your promotional products stand out from the crowd. Perhaps, more importantly, you should understand WHY they stand out. What makes your prospects appreciate [...]
How to Boost Your Event Marketing ROI with Custom Branded Products
No event marketing campaign is ever complete without a great selection of custom-branded products to giveaway at your booth. The right branded gift in the hands of the right visitor will help keep your brand top of mind and make it more likely that they will come back to you. However, buying branded products is not something to be done lightly. You need to choose carefully and make sure you get the most value for your money. Consider your target audience and choose your branded items to suit their specific interests. Here are some expert tips to help you boost [...]
Company Swag: Keeping Your Team and Customers Interested
Are you considering the pros and cons of investing in company giveaways, also known as “swag”? It is a very effective and attractive way to market your business, but is it really worth the investment? You will be able to reach more customers, increase brand awareness, and you can even boost employee engagement. You are by no means limited in terms of the products you can use as part of your company swag marketing campaigns. Branded drinkware, tote bags, clothing, sleep masks, gym gear - you name it. By combining functionality with branding and aesthetic appeal you can powerfully promote [...]
Setting Up a Trade Show Booth People Will Want to Visit
Exhibiting at a trade show or other event is potentially an excellent decision for your business, but it isn’t enough just to attend. Once you have booked your place you need to make sure that people will actually visit your booth. It’s important to make the most of your investment in exhibit space. Setting up a trade show booth that draws visitors is not as difficult as you think. It requires a little creative thought and some help from a branding expert or two. Here are some great tips to help you set up an attractive and memorable trade show [...]
Get Noticed: Tips to Increase Brand Awareness at Events
Events provide an excellent opportunity to increase brand awareness. How can you leverage your next event to boost your brand’s presence and build your target market? Let’s first take a look at what brand awareness actually is and why it matters, then look at some ways to build brand awareness through event marketing. What Is Brand Awareness? Brand awareness refers to the extent to which your target audience is familiar with your brand, understands it and recognizes it. If your target market doesn’t know you exist, it’s difficult to sell them products and services. Establishing brand awareness is crucial in [...]